Marketing Director, Coagulation & Central Urinalysis Solutions - LD North America, will lead a team of Marketing Managers and Product Manager responsible to aggressively drive and develop the value propositions and effective commercial strategies to increase the install base of coagulation & central urinalysis instruments and grow the associated reagent business.
The Marketing Director, Coagulation & Central Urinalysis Solutions will lead the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of assigned portfolio and be responsible for overall coagulation & central urinalysis product positioning strategies and product commercial lifecycle management for the U.S. marketplace.
The Marketing Director, Coagulation & Central Urinalysis Solutions is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the coagulation & central urinalysis portfolio strategy and prioritization of instrument development resources to meet needs of the US customer market.
Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market. Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in clinical instrument utilization.
§ Effectively manage the team of Marketing & Product Managers; drive performance, employee engagement and cultivate a high performing culture
§ Oversee the planning and US launch of coagulation & central urinalysis instrumentation including pricing, positioning, targeting, promotion, sales education & customer rollout.
§ Work closely with core laboratory marketing teams to ensure portfolio synergies and alignment on go to market strategies.
§ Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.
§ Build long term relationships with key management within customer accounts.
§ Responsible for portfolio life-cycle management for US coagulation & central urinalysis portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.
§ Coordination with Clinical/Scientific marketing team for development and use of collaboration studies.
§ Position is based out of the Tarrytown office with ability to travel 25% when needed.
Required Knowledge/Skills, Education, and Experience
Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing
- 8 or more years’ marketing experience and strong in both marketing and lab diagnostics
- 8 or more years’ experience managing direct reports
- In-depth knowledge of the lab and competitive laboratory testing methodologies, especially in area of coagulation & central urinalysis testing
- Excellent and demonstrated skills in leading people, driving accountability and providing creative customer communication
- Excellent and demonstrated skills in interpersonal communications and presentation skills
Organization: Siemens Healthineers
Company: Siemens Healthcare Diagnostics Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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