We are seeking a digital marketer needed to support global campaign execution in a B2B Software company. The ideal candidate is an advanced search engine marketing expert with both PPC and SEO experience. Background in marketing automation such as Eloqua and using CMS tools such as Tridion would be a major plus! We are an agile marketing team doing big things! This role will make a big impact delivering global marketing campaigns through execution, working with multiple teams and people all around the world.
Duties and Responsibilities:
· Executing our paid search strategy through creating new keywords and optimizing for high quality scores.
· Executing against our search strategy through keyword selection, creating and editing SEO-optimized web pages, back linking, and a comprehensive inbound marketing approach.
· Execute marketing automation/email marketing components of approved campaigns, which includes segmentation, email creation, and scheduling.
· Create and edit web pages in an Enterprise Content Management Systems (CMS)
· Collaborate with and support the campaign execution team, focus on meeting team priorities.
· Use online project management tools working in an Agile environment.
· Analyze campaign performance and results using enterprise analytics tools.
· Proof and approve technical copy in terms of grammatical standards and including aspects of tone, adhering to wider Siemens PLM message and context.
· Bachelor’s degree in Marketing, English, Business Administration, Computer Science, Web Development, Mobile Computing, Software Engineering, Psychology, Anthropology, Sociology, or a related field of study
· 3+ years working in digital marketing.
· 2+ years working in search engine marketing (SEO, PPC) and related tools.
· 1+ years working in Eloqua, or similar marketing automation / email marketing platform.
· 1+ years working in a Content Management System / creating registration landing pages.
· Solid understanding of web technology, in-depth understanding of HTML.
Preferred Knowledge/Skills, Education, and Experience:
· International paid search experience (Baidu, Google; experience with Yandex, Seznam, Yahoo/Naver, etc. is a plus).
International SEO experience (Baidu, Google; experience with Yandex, Seznam, Yahoo/Naver,
etc. is a plus).
· Expertise with Conductor Searchlight.
· Strong understanding of buyer’s journey and B2B marketing strategies.
· Expertise with SDL’s Tridion Enterprise content management system, or similar tool.
· Expertise with Oracle Eloqua platform or similar tool.
· Familiarity with Salesforce.com
· Experience with Adobe Analytics or similar online analytics tool.
· English (fluent)
· Other languages is a plus
Organization: Digital Industries
Company: Siemens Industry Software (Shanghai) Co., Ltd.
Experience Level: Mid-level Professional
Job Type: Full-time