Now’s our time to inspire the future of healthcare together.
Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 48,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us.
Marketing Director, Specialty Segments - LD North America
Location: Tarrytown, NY
Marketing Director, Specialty Segments - LD North America, will lead a team of Marketing Managers and Product Managers responsible for driving and developing the value propositions and effective commercial strategies to increase the instruments’ install base for Hematology, Drugs of Abuse (Syva) and Plasma Protein, and grow the associated reagent business.
The Marketing Director, Specialty Segments will lead the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of assigned portfolio and be responsible for overall product positioning strategies and product commercial lifecycle management for the U.S. marketplace.
The Marketing Director, Specialty Segments is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the Specialty Segments Instrument portfolio strategy and prioritization of instrument development resources to meet the needs of the US customer market.
Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market. Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in clinical instrument utilization.
§ Effectively manage the team of Marketing & Product Managers; drive performance, employee engagement and cultivate a high performing culture
§ Oversee the planning of Specialty Segments instrumentation including pricing, positioning, targeting, promotion, sales education & customer rollout.
§ Work closely with core laboratory marketing teams to ensure portfolio synergies and alignment on go to market strategies.
§ Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.
§ Build long term relationships with key management within customer accounts.
§ Responsible for portfolio life-cycle management for US Specialty Segments portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.
§ Coordination with Clinical/Scientific marketing team for development and use of collaboration studies.
§ Position is based out of the Tarrytown office with ability to travel 25% when needed.
Required Knowledge/Skills, Education, and Experience
Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing
- 8 or more years’ marketing experience and strong in both marketing and lab diagnostics
- 8 or more years’ experience managing direct reports
- In-depth knowledge of the lab and competitive laboratory testing methodologies, especially in area of Hematology, Drugs of Abuse and Plasma Protein testing
- Excellent and demonstrated skills in leading people, driving accountability and providing creative customer communication
- Excellent and demonstrated skills in interpersonal communications and presentation skills
- Excellent and demonstrated skills in MS software application
At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose: To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.
If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.
If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.
As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
Organization: Siemens Healthineers
Company: Siemens Healthcare Diagnostics Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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