For our Digital Industries we are looking for Marketing Communications Manager (Motion Control)
What are my responsibilities?
Develop strategies and tactics to get the word out about Motion Control and its digital offering
Deploy successfully marketing and communications campaigns for MC and own their implementation from conceptualization to execution
Develop new and creative marketing and communication strategies, campaigns and other measures (360 degree marketing and communications approach) for MC‘s digital and software offerings (MTS, GMC, LVM)
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Collaborate closely with the marketing and communications team in MC HQs (MC CM)
Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
What do I need to qualify for this job?
Degree or professional experience in marketing, communications or a related field (> 3 years)
Demonstrable experience in marketing and / or communications together with the potential and attitude required to learn
Experience in planning and realizing of customer projects (e.g. trade fairs, events)
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing and communications campaigns that engage, educate and motivate
Demonstrable experience in developing and managing online and social media campaigns SEO/SEM
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge in online communications (e.g. websites, website analytics and tools) and / or strong motivation to learn the relevant Siemens online and social media tools
Up-to-date with the latest trends and best practices in marketing and communications measurement
Fluent in English, proven German language skills would be a plus but are not mandatory
As Siemens we believe physical barriers are not related to potential. Only the potential matters to us. Therefore, we look forward to receive applications of candidates with physical barriers and chronic illnesses. We support healthy relationships between candidates with barriers and their colleagues because we believe we can create differences together.
Siemens is dedicated to quality, equality, and valuating diversity and we welcome applications that reflect the diversity of the communities within which we work.
We are looking forward to receiving your online application. Please ensure you complete all areas of the application form to the best of you ability as we will use the data to review your suitability to the role.Please find more information from our web site
Organization: Digital Industries
Company: Siemens Sanayi ve Ticaret Anonim Sirketi
Experience Level: Experienced Professional
Job Type: Full-time