Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?
Then come and join our global team as (Sr.) Brand Specialist.
Branding Specialist / Senior Branding Specialist
1. Assist in developing annual brand strategy and content planning.
2. Assist in developing brand campaigns, responsible for creative planning and implementation, and effect evaluation.
3. Creative planning and copywriting of content for branding platforms
- Organize and participate in creative Brainstorming.
- Develop content publishing strategy, plan and write brand stories, interviews, product-related scripts, creative copywriting and other content.
- Analyze and evaluate the effect of self-media online communication and regular competitor analysis.
- Develop new promotional channels, discover innovative Internet promotion platforms and online communication tools and customize content.
4. video content planning and execution, including topic planning, content creation, supplier docking, script copywriting, shooting execution, distribution channel evaluation and selection, and effect evaluation.
5. Brand content support for events.
- Develop branding strategy around external and internal events.
- Responsible for the development of supporting branding content, such as videos, promotional materials, etc.
- Ensure compliance with global brand strategy and visual identity.
1、 Bachelor degree or above, majoring in marketing, advertising, public relations, literature or journalism or other related majors.
2、 3-6 years of experience in branding/marketing/communications/public relations, with experience in multinational companies.
3、 Social media operation, digital marketing or interactive marketing related work experience is preferred.
4、 Strong creative skills, communication skills and writing skills, able to independently complete all kinds of manuscripts according to Siemens Healthineers branding tone.
5、 Familiar with the background operation of various social media platforms (such as WeChat, Weibo, etc.), curious about new Internet platforms and technologies, and familiar with various common Internet technologies are preferred.
6、 Open-minded, strong understanding and creative ability, able to complete creative planning proposals independently.
7、 Excellent language skills and teamwork concept, good at communication and coordination.
8、 English CET-6.
Organization: Siemens Healthineers
Company: Siemens Healthineers Ltd.
Experience Level: Experienced Professional
Job Type: Full-time