The Vice President of Marketing, Core Labs will lead the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of the assigned portfolio, and be responsible for Siemens product positioning strategies and product commercial lifecycle management for the U.S. marketplace. This role will manage three direct reports, a Director of Automation and IT Marketing, a Director of Coagulation Marketing and a Director of Chemistry & Immunoassay Instrument Marketing.
The Vice President of Marketing, Core Labs is accountable for revenue and profitability targets for the Core Lab business, and is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the Core Labs portfolio strategy and prioritization of instrument development resources to meet needs of the US customer market.
Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market. Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in our Core Lab solutions.
§ Drive a culture of collaboration, ownership, and accountability across the Marketing team.
§ Serve as a change agent to complete the Marketing transformation within the US team by driving appropriate regional marketing competency development in the team.
§ In conjunction with the rest of the Marketing leadership team, ensure flawless execution of data-driven, insight-based Marketing programs, that have clear and measurable objectives.
§ Lead and execute multichannel, segmented Marketing communication strategies
§ Effectively manage the team of Directors to help drive performance, employee engagement and cultivate a high performing culture
§ Oversee the planning and US launch of products, instrumentation and associated new assays, including pricing, positioning, targeting, promotion, sales education & customer rollout.
§ Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.
§ Build long term relationships with key management within customer accounts.
§ Assess menu needs from a clinical and technical perspective as liaison with Global Product Marketing in the development of product business cases, representing the voice of the US customer.
§ Responsible for portfolio life-cycle management for US instrument portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.
§ Ensure Marketing team participation and lead training curriculum for Specialist sales role.
§ This position is located in Tarrytown, NY and will require up to 25% travel as needed.
Required Knowledge/Skills, Education, and Experience
Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing
- 8 or more years’ marketing leadership experience and strong in both marketing and lab diagnostics
- 8 or more years’ experience managing direct reports, and complex/matrixed organizations
- In-depth knowledge of the lab and competitive laboratory testing methodologies, especially in area of Chemistry and Immunoassay testing
- Excellent and demonstrated skills in leading people, driving accountability, and providing creative customer communication
- Excellent and demonstrated skills in interpersonal communications and presentation skills
- Excellent and demonstrated skills in MS software application
- Excellent management reporting skills
- Strong track record of measurable performance. Experience in organizational transformation preferred
Organization: Siemens Healthineers
Company: Siemens Healthcare Diagnostics Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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