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Communications and Demand Generation Specialist

Job Description

For our headquarters team of communication professionals, we are looking for a talented demand generation manager to drive lead generation, expand awareness of Siemens portfolio, and increase products/solutions adoption. If you are a data whizz by nature, communication enthusiast, fluent in English and excited about working in an international team, keep reading!

Tasks
  • Drive Demand Generation: In alignment with marketing and sales experts, you will utilize customer’s buyer’s journey to architect innovative multi-touch engagement programs. Develop content designed to generate awareness, shift perceptions and acquire net-new marketable contacts.
  • Create nurturing programs: orchestrate campaign and content development across a network of contributors and stakeholders to generate leads and convert MQLs to SQLs.
  • Use Eloqua as a marketing automation platform: set up email and push campaigns to educate, engage, and convert 
Additional tasks:
  • Responsible for internal sales information mailings: Creation and management of internal sales news mailings.

Required knowledge and skills
  • You have 3+ years of experience in communication, with focused on CRM 
  • Understanding of a marketing funnel and how to align communication campaign strategies with customer journeys
  • Proven understanding of the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process
  • Experience with targeting and segmentation
  • Analytical tendencies with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
  • Proven experience in campaign performance analysis and are expert in working with industry tools and analytics packages (especially Eloqua, Adobe Analytics, Sprinklr)
  • Superior Communication Skills: You are fluent in English and can explain complex topic in an engageable way. German is a plus.
  • Be a reliable partner: You are a team player who delivers results on time and in high quality.
  • Flexible Work: You have experience working with global and remote teams and are willing work in an agile environment 

We offer
  • 5 weeks of vacation, flexible working hours, home office and company nursery school in Prague
  • Individual budget of 48,000 CZK which you can turn into a combination of up to 8 days of extra holidays, cafeteria points or pension and/or life insurance
  • Meal vouchers
  • Possibility to become a Siemens shareholder and get free stocks
  • Various discounts and offers 


Organization: Digital Industries

Company: Siemens, s.r.o.

Experience Level: Experienced Professional

Job Type: Full-time

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