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Social media communications高级传播专员(社交媒体)

Job Description

Job Title:

Senior specialist & Project manager of Social media communications of Digital marketing


Main Responsibilities:

·        Support to design and implement social media (paid & organic) communications/marketing strategies to reach, engage, convert and retain target audiences based on brand strategy and business needs.

·        Social media communications content development – creation of audience-driven content for various social media platforms and adaptation of content from centralized content team.

·        Independently design, execute and own creative social media/digital marketing campaigns and initiatives to generate brand awareness, grow up channels, drive top of funnel traffic and engagement.

·        Keep exploring new digital/social media platforms/applications.

·        Leverage and analyze “big data” from social listening, campaign tracking, competitive monitoring, media to explore deep-insights of consumers, to improve planning. 

·        Manage team budget and able to prioritize projects to meet team objectives.

·        Recruit digital/social media agencies to support programs, campaigns and community management.

·        Strong mindset to drive business value via exploring social CRM/leads generation/Influencer engagement, and other new digital tactics.

 

Basic Qualifications:

·        4-6 years of marketing experience, with hands on experience in social/digital communications/marketing.

·        A smart creative with strategic thinking, curiosity, priority-setting and self-motivation. 

·        B2B industry know-how and experience will be a plus.

·        Strong project management skills when working in virtual team across functions.

·        Excellent social media content writing.

·        Excellent written and oral communication skills in English and mandarin.

·        Must be a strong team player with multi-task capability.



Organization: Communications

Company: Siemens Ltd., China

Experience Level: Early Professional

Job Type: Full-time

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