Product Marketing Manager

Job Description

For our  Electrical  Product Business Unit  in Kartal we are looking for a Product Marketing  Manager who will be  responsible from planning,  managing and executing the strategic marketing targets of Low Voltage and Control products  in EP Business Unit and will directly report to Business Unit Head. 

The role is working internally with EP  Business units, Managers and Consultants at Siemens Headquarters  and externally with  distributors, panel builders, OEMs , contractors and  universities and trade unions.
In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

What are my responsibilities?

• Analyse the marketplace  and develop effective and dynamic marketing and pricing strategies for low voltage and control products  in order to increase market share. 
• Develop and implement business plans that highlight competitive landscape and customer needs.
• Segment  and position the products according to different market needs and competitors’ products.
• Create communication plans in printed and digital media to enhance brand positioning in cooperation with Digital marketing and Corporate Communication departments.
• Define and implement digital marketing campaigns in cooperation with Digital marketing department. 
• Developing and managing the product marketing department's budget.    
• Managing the product marketing department's staff.
• Develop competition tools for sales team.  
• Coordinating marketing strategies with the sales, financial, public relations, and production departments and headqurter 
• Develop product launch programs in coordination with headquarter and sales team to fulfill market needs.
• Promoting our brand at trade shows and major industry-related events.
• Abide by all business compliance requirements in line with Company policies, for example Business Conduct Guidelines & Unrestricted Information.

What do I need to qualify for this job?

• University degree in Electrical/Electronics  Engineering is a must. 
• Technical and managerial understanding of power distribution products.
• Technical knowledge for low voltage protection and switching technology. 
• At least 5 years experience in product marketing  management.
• Fluent English in speaking and writing (German is an asset)
• Advanced in MS Office applications.
• Strategic  thinking, result and quality oriented approach and good communication skills. 
• Team player and customer focused.

As Siemens, we believe physical barriers are not related to potential. Only the potential matters to us. Therefore, we look forward to receive applications of candidates with physical barriers and chronic illnesses. We support healthy relationships between candidates with barriers and their colleagues because we believe we can create differences together.

Siemens is dedicated to quality, equality, and valuating diversity and we welcome applications that reflect the diversity of the communities within which we work.

We are looking forward to receiving your online application. Please ensure you complete all areas of the application form to the best of you ability as we will use the data to review your suitability to the role.

Please find more information from our web site:

If you need more information please don't hesitate to contact us.
+90 216 459 20 00


Organization: Smart Infrastructure

Company: Siemens Sanayi ve Ticaret Anonim Sirketi

Experience Level: Experienced Professional

Job Type: Full-time

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