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SHL Functions Senior Digital Marketing Specialist

Job Description

Responsibilities: 

Digital Data Intelligence:

  • Managing & update regularly for overall marketing leads, including channel expansion / tender / leads nurturing data etc. to become one comprehensive view for prospects and leads framework.
  • Act as key owner for marketing automation process to do precising push messages within social CRM tool behind.
  • Align with IT to work continuously for unified customer experience within different digital systems as one total entry online, also include data intergration.
  • Start pilot for Ad-hoc key account engagement projects by using account-based tools to enhance sales connecting point efficiency and customer experiences.
  •  Managing current healthcare-professional traffic portal such as dxy.cn account to explore more business-oriented cooperation mode and data insights.
  • Clearly understand public/private domain traffic concepts and drive cross-platform new integrated/online campaign by leverage these concepts.
  • Report on key results and other predetermined KPIs on a regular basis, such as opportunity tracking status, transition status and feedbacks on sales funnel.

Content Marketing:

  • Develop and execute ongoing content collection & promotional plan, mainly for online training and website platforms, to meet the expected timeline of content creation from channels mentioned.
  • Industry study and operate A/B tests with effieciveness to generate better content plan on certain business target areas, e.g. none-public coverage.
  • Explore and create contents as new category to help predict user purchasing behaviors and make contiously update by align with business team regularly. 
  • Classify, track and improve continuously based on different content purposes e.g. communication, leads generation, insights finding, conversion etc, .

Market Automation & Precising Promotion:

  • Drive private domain traffic pool’s concepts internally to separate different users into groups for precising pushing campaigns with all automation rules behind
  • Managing market automation tools to structure users’ professional persona and professional directions clearly, to also reach feedbacks to content part for enhancement
  • Collaboration and analyze prospects, drive deep interaction to generate high-potential prospects with demands

Account-based Marketing:

  • Work closedly with CS and Sales team for ABM 1st phase plan including re-marketing and other coverages topics in details.
  • Execute with selected ABM plan to drive measuable business impacts.
  • Support on potential SDR projects to drive prospects to opportunities, and also meet  expectations for KA insights analysis, if any.

Requirements:

• At least 3 years working experience in digital marketing/IT/Sales related fields, ideally in an MNC environment and have strong business awareness.

•Bachelor’s Degree or above, major in Information Management/Marketing/Business Administration/Communications/Advertisement/IT or equivalent business experience.

•Proven history of marketing/sales role or business IT background will be a plus.

•Strong passionate about digital creative projects and business-driven mindset, capable to work under pressure and offer team spirit, together with capability to inspire other team members

•Quick-learning capability for IT software and technology with business-driven mind to think of insights.

•Project management skills, especially to track project timeline and manage internal resources.

•Fluent in English and Chinese both for writing and speaking.





Organization: Siemens Healthineers

Company: Siemens Healthineers Ltd.

Experience Level: Experienced Professional

Job Type: Full-time

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