EB Project Specialist (University relationship field) 雇主品牌项目专员 (校园关系领域)社招/校招

Job Description

What are my responsibilities?

  • 根据公司的雇主品牌传播战略,策划和执行创意性的校园招聘营销方案,包括线上线下宣传产品的创意设计(如:视频、图片、漫画、软文、H5等形式),文案攥写,视频剪辑及传播执行等;
According to the company's branding promotion strategy, plan and implement creative campus recruitment marketing programs, including online and offline product creative design (such as: video, picture, cartoon, advertorial, H5, etc.), copywriting, video editing, communication execution, etc.;
  • 负责或协助公司对学生群体的雇主品牌形象传播, 包含各类社交传播平台(如:微信、微博、小程序、视频号、B站、领英、内部宣传渠道等)的内容策划、攥写及运营维护;
Responsible and support for the company's communication of employer brand image to student groups, including content planning, writing and operation maintenance of various social communication platforms (such as: Wechat, Weibo, Mini-program, Wechat video channel, internal communication channels, etc.);
  • 负责或协助招聘相关社交媒体的管理。跟踪、评估和报高所有数字营销推广渠道的绩效,以优化传播效果;
Responsible and support for the management of recruitment social media. Track, evaluate and report on the performance of all digital marketing actions to optimize performance;
  • 参与校园招聘营销方案的整体创意和视觉表现讨论,根据公司雇主品牌传播战略,发现适合公司展示的时尚/热点校园话题,并准确运用到公司校园活动内;
Participate in the overall creative and visual presentation discussion of the campus recruitment marketing program, ensure the appropriate branding and brand messages are used in HR action/Recruitment campaigns, discover trendy/hot topics which fit for corporate online/offline presence.

What do I need to qualify for this job?

  • 本科及以上学历,新闻传播学、广告学、市场营销等相关专业优先;
Bachelor degree and above, major in Journalism and Communication, Advertising, Marketing or related is preferred;
  • 有相关项目经验或者实习经验,擅长发展和管理相关社交媒体平台的用户黏度;
Experienced in HR related projects and intern experience, capable of developing and managing social media engagements and integrated marketing strategies within EB filed;
  • 能独立撰写文案,具备良好的平面设计和视频编辑能力,熟练使用AI/PS/PR/AE等相关软件;
Independent copywriting, good graphic design and video editing skills, proficient in AI/PS/PR/AE and other related software;
  • 有较强的沟通能力和协调能力,能协助项目的策划和执行;
Strong communication and coordination skills in assist in project planning and execution;
  • 有较强的抗压能力,创新思维,能够在快节奏的环境中独立处理多项任务;
Strong ability to work under pressure, innovative thinking, be able to manage multiple tasks and work independently in a fast-paced environment.

What else do I need to know?

  • 我们提供灵活的工作时间和可移动办公的工作模式,以及一个学习和实践相结合的发展平台;
We offer a mobile working model with flexible working hours, as well as a development platform combines with learning and practice;

Organization: Human Resources

Company: Siemens Ltd., China

Experience Level: Early Professional

Job Type: Part-time

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