SR Marketing Director, Franchise Solutions - LD North America

Job Description

Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 48,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us.

Join our team now at Siemens Healthineers as a Marketing Director, Franchise Solutions - LD North America.

This is a role well suited to an ambitious professional, looking for the next step in their career. 

Marketing Director, Franchise Solutions - North America, will lead a team of approx. 5 Marketing Managers responsible to aggressively drive and develop the value propositions and effective commercial strategies to increase the installed base of LD portfolio instrument solutions and to grow our diagnostic reagent business across the Siemens Healthineers.  The director will effectively manage this team and each direct report will be responsible for one or more franchise encompassing our product portfolio that includes: Chemistry, Immunoassay, Hemostasis, Hematology, Syva and Plasma Protein platforms.

The Marketing Director, Franchise Solutions will manage the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of assigned portfolio, and be responsible for product positioning strategies and product commercial lifecycle management for the U.S. marketplace.

The Marketing Director, Franchise Solutions is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the instrument and assay portfolio strategy and prioritization of instrument and assay development resources to meet needs of the US customer market.

Candidate will be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market.  Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in clinical instrument utilization.

Key Responsibilities:

§  Effectively manage the team of Marketing Managers; drive performance, employee engagement and cultivate a high performing culture

§  Oversee the planning and launch of portfolio instrument solutions and associated new assays, including pricing, positioning, targeting, promotion, sales education & customer rollout.

§  Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.

§  Build long term relationships with key management within customer accounts.

§  Assess menu needs from a clinical and technical perspective as liaison with Global Product Marketing in the development of product business cases, representing the voice of the US customer.

§  Responsible for portfolio life-cycle management for US assay portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.

§  Develop and lead training curriculum for Specialist sales role.

§  Coordination with Clinical/Scientific marketing team for development and use of collaboration studies.

§  Position is based out of the Hoffman Estates office with ability to travel 25% when needed.

Required skills to have for the success of this role:

Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing

  • 8 or more years’ experience and strong in both marketing and lab diagnostics
  • 8 or more years’ experience managing direct reports
  • In-depth knowledge of the lab and competitive laboratory testing methodologies, especially in area of Chemistry and Immunoassay testing
  • Excellent and demonstrated skills in leading people, driving accountability and providing creative customer communication
  • Excellent and demonstrated skills in interpersonal communications and presentation skills
  • Excellent and demonstrated skills in MS software application

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at

If you wish to find out more about the specific before applying, please visit:

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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