This is a people management role. Manages a team of Marketing Representatives to ensure achievement of marketing programs in support of product marketing, market research, internet--related marketing, and advertising. Performs market analyses as needed. May be involved in managing the editing, writing and production of marketing materials. May also drive customer seminars, user conferences, trade shows, special promotions and direct mail campaigns. Attends trade shows and industry related events as a representative of the organization. Must be highly skilled with extensive proficiency. Has excellent knowledge of the field with strong leadership skills and experience. Resolves critical issues and contributes to the development of the business areas. Works on complex projects. Is responsible for the hiring, firing, performance appraisals, pay reviews and development of personnel in the marketing organization.
We translate our expertise into the language and specific solutions that industry verticals and their delivery partners will understand. Finally, we make sure Mendix’s global industry vertical team works in a way that is collaborative, connected, and aligned.
As a key leader of the global industry vertical marketing team, you will play an integral part in the development and execution of industry-specific sales and market-facing content, go-to-market programs and client engagement strategies to increase brand awareness by defining and promoting Mendix solutions in globally. Be our global SME team leader for Insurance and partner closely with the company's Industry Portfolio Development teams and Account Executives to (i) enable local sales initiatives and align them to the overall sales and portfolio strategy, (ii) identify revenue growth opportunities, (iii) source, evaluate, and propose new Low Code applications, and (iv) support the execution of the sales process (as needed).Some days will find you presenting on industry vertical trends to a packed room, another day you may quietly be writing a whitepaper while you can always count on a stream of interactions from the regional field teams asking for assistance, input, and advice in how to win. Other times you will be managing a team of SMEs or consolidating the industry messaging and direction for promoting Insurance.
Organization: Digital Industries
Company: Siemens Industry Software Limited
Experience Level: Experienced Professional
Job Type: Full-time