Employer Branding Project Lead

Job Description

The project lead of Employer Branding will be a key member of the Talent Acquisition Ecosystems team. He/She will be responsible for orchestrating Siemens employer branding development to enhance Siemens positioning as employer of choice, and make sure the EVP (employer value proposition) of Siemens is effectively delivered to external candidates and internal employees.


  • Develop the strategy, key messages and roadmap for Siemens China Employer Branding
  • Interface with Corp. communication to align the overall communication roadmap and gain synergy
  • Interact with businesses and HRBPs to collect demand and feedback, and jointly develop employer branding assets
  • Execute via effective channels and formats that are relevant for the target audience
  • Strengthen communication of local EB events to increase visibility globally
  • Support HR talent acquisition activities towards external target audience, e.g. recruiting marketing, university relations
  • Build connections with external stakeholders and ecosystem partners to effectively leverage different resources
  • Share and coordinate within HR community and provide recommendations on information flow mechanisms and media formats for ongoing employer branding

Required qualifications

  • University degree. Communications or media related majors are preferred
  • >5 years’ experience in corporate communications, marketing, employer branding, advertising, press, social media, or equivalent combination
  • Excellent writing and oral communication skills
  • Professional in external branding campaign and project management, e.g. timeline and cost management, vendor management. Have successful experiences from planning to execution for branding / marketing events
  • Experience in intelligent manufacturing, digital company brand marketing and innovation development will be a plus

Required capabilities

  • Innovative: come up with new ideas and leverage the trend in digital age
  • Strategic minded and strong in execution: drive the implementation and keep close eyes on the details
  • Curious: future oriented, open minded and seeks new ways of doing things. Continuously learn to build new capabilities
  • Personally credible: Works at eye-level with stakeholders and delivers professional solutions
  • Skilled influencer: Gains and maintains necessary support and commitment from stakeholders.
  • Courage to challenge: Has the courage and confidence to speak truth to power
  • Collaborative: Works effectively and inclusively with a range of people, both within and outside the organisation
  • Adaptive: Questions and challenges the status quo with a healthy degree of scepticism
  • Digitally savvy: Understands the power of digital technologies and can use it to maximize the business impact

Organization: Human Resources

Company: Siemens Ltd., China

Experience Level: Experienced Professional

Job Type: Full-time

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