This is a key senior individual contributor role in support of Digital Industries Software strategic alliance and
technology partnerships. Reporting to the global leader of the Partner Marketing team, this role is primarily
responsible for the development and execution of joint global and local marketing plans with a defined portfolio of
strategic alliance partners. Joint customer-facing and sales-facing message and content development,
awareness and lead generation activities across Siemens and assigned partners in support of joint business
objectives and partner strategies will be the primary focus. Executing through a combination of direct
responsibility and through other teams and vendors will be critical to success in this role.
Drive or enable the joint and partner-led marketing plans and activities in support of and in conjunction with a
named set of strategic global system integrator and technology partners. Generally, such plans will consist of a
mix of custom and programmatic joint marketing activities/tactics and assets, all to achieve or exceed marketing
contribution metrics against the partner business. The ability to monitor results and modify plans as needed to
achieve desired results will be a critical success factor as well.
Establish effective working relationships with marketing counterparts within assigned partners as well as with the
partner sales management stakeholders within Siemens and within assigned partners
Define and drive joint messaging creation and resulting joint customer-facing and sales-enabling deliverables for
use in Siemens-led and/or partner-led sales and marketing activities
Maintain accountability for achieving marketing objectives in relation to joint awareness and lead generation
metrics and overall marketing contribution to joint pipelines, deliverables production dates & deadlines, and
execution deadlines for global and local tactics per the partner marketing plans.
This position requires an individual who has substantial marketing knowledge and a track record of successful
marketing execution and communication skills. Experience in creating successful joint marketing programs with
large global technology and/or Systems Integrator & Consulting companies is essential. Marketing experience
with SaaS/PaaS or other related software experience is highly preferred.
Required Knowledge/Skills, Education, and Experience
- Bachelor’s degree or equivalent
- 10 or more years partner marketing experience with a track record of success, ideally for or with global/regional
System Integrators and Technology partners
- 10 or more years of proven marketing experience in the B2B technology (ideally software) industry
- Proven ability to monitor and communicate progress towards program goals
- Strong messaging development, project management, and collaboration skills
- Ability to work and deliver to a deadline with high quality work
- Ability to work with others and build consensus-based decisions
- Ability to travel up to 25% (post-pandemic)
- Ability to thrive in a complex environment within a large company
Preferred Knowledge/Skills, Education, and Experience
- Knowledge of, and experience within, the cloud/SaaS software market with companies such as Microsoft or
- Experience with the Siemens Digital Industries Software product portfolio or equivalent
- Advanced degree in Marketing or Business Administration
Ensures achievement of strategic revenue objectives for a specific market or industry segment. Plays proactive
role in planning and design to ensure the product is differentiated from competitors’. Keeps informed of and
evaluates new and existing market trends for financial potential. Works with employee education, sales,
customer support and product support on positioning products, designing demos, developing training courses,
Organization: Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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