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西门子数字化工业 数字化客户旅程产品经理(北京)

Job Description

Introduction:

西门子数字化客户旅程平台,是西门子工业集团推出的一站式数字化服务矩阵,致力于为广大工业客户提供前沿工业资讯、数字化采购和全方位服务,以满足不同工业场景的需求。

数字化客户旅程产品经理将参与制定和执行该平台的战略和愿景,专注于平台客户旅程中的客户服务环节,并将与团队合作,根据平台战略和愿景不断开发优化产品功能。数字化客户旅程产品经理另一项重要职责是平台运营,包括数字客户旅程平台中的客户服务微信小程序以及其他客户服务平台,旨在为更多工业客户提供更好的用户体验,提升西门子品牌影响力及产品销售。

该产品经理将与内外部合作伙伴密切合作,包括外部平台开发商,内部市场部门、电子商务部门和客户服务部门等。候选人应具备数据驱动提升用户体验、产品开发和产品运营的专业技能。

What are my responsibilities?

1.Conduct customer journey analysis and market research to collect and develop product business requirements

进行客户旅程分析和市场调查,收集及拓展业务需求

2.Turn business requirement to user stories, business cases and product requirement specifications

将业务需求转化为用户故事、业务案例及平台产品需求

3.Drive continuous product development by communicating and prioritizing requirements to the product development team.

向开发团队传达需求、制定需求优先级,推动产品开发和交付

4.Define product operation strategy and execute product operation including product promotion, content operation, user operation (AARRR), and event operation etc. 

制定运营策略,执行产品运营,包括产品推广,内容发布和运营,用户运营(AARRR),活动运营等。

5.Understand and execute the product data analysis according to business requirements, drive operation in analytic methods and tools

根据业务需求理解和执行产品数据分析,推动产品运营


What do I need to qualify for this job?

- Bachelor's degree or above with over 3 years’ experience in product management and operation across whole product lifecycle from product conception phase to go-to-market

本科或以上学历,具备三年以上从产品概念设计到产品上市整个产品生命周期的产品管理和运营经验

- Over 3 years’ experience in user operation, be familiar with AARRR model, membership operation, journey analysis, user tags etc. 

具备三年以上用户运营经验,熟悉AARRR模型、会员体系、用户路径分析、用户标签等用户管理及运营手段

- Have UI/UE knowledge, be familiar with Microsoft office, Axure, Power BI and other product management related software, ability to quickly sketch and prototype as a plus

具备UI/UE知识,熟悉Microsoft office、Axure、Power BI和其他产品管理相关软件,能够快速绘制产品原型图者优先

- Have a strong business acumen, a feeling for and interest in Internet and digital trends, enthusiasm for innovative solutions 

具备商业头脑,对互联网及数字化转型感兴趣,热衷创新

- Be responsible and collaborative with critical thinking, problem-solving and strong communication skills

具备责任心和协作精神,批判性思维、解决问题能力和较强的沟通能力

- Have outstanding time and planning management

具备出色的时间和计划管理能力

- Customer service product and E-commerce experience are preferred

有客户服务产品和电子商务经验者优先

- Fluent in English and Mandarin

流利的中英文表达



Organization: Digital Industries

Company: Siemens Ltd., China

Experience Level: Experienced Professional

Job Type: Full-time

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