Back

西门子数字化工业 数字化客户旅程SCRM经理(北京)

Job Description

Role Purpose:

This role plays as the front-end of DCJ (Digital Customer Journey) related data eco-systems mainly responsible for:

1. Design, develop and manage SIEMENS DI Social CRM programs on both strategy and operation

2. Build and develop customer segments and create corresponding SCRM tactics 

3. Work with the team in driving executions of Social CRM programs and customer/user operations

What are my responsibilities?

• Build DCJ membership development and operation system, carry out hierarchical operation and life cycle management for users/members, and effectively enhance users retention, activation and revenue through various operational approaches and tools

构建一个DCJ会员发展和运营体系,对用户/会员进行分层运营和生命周期管理,通过各种运营手段与工具,有效提升用户的留存、活跃与转化

• Connect across business units, via process management, demand / requirement analysis, to provide marketing and sales conversion strategy by big data with combination of business needs 

内部业务对接,流程梳理,需求分析,并将业务需求结合海量数据提出转化路径和营销策略

• Identifies and evaluates emerging digital technology opportunities that company could use to promote its brand and channel sales objectives. This may involve SCRM tool development. 

识别和评估公司可用于提升品牌和渠道营销目标的新兴数字技术机会,尤其涉及到SCRM工具的开发。

• Lead the implementation of data mindset across organizations esp. in data acquisition, analytics and implementations, e.g. perform regular SCRM data analysis and presentation to drive business

负责领导和实施组织内部的数据思维推广,尤其在数据获取、分析和运营方面。例如:执行以推动业务发展为主导的SCRM数据分析和演示能力


What do I need to qualify for this job?

1. At least recent 5-year experience on membership program and CDP/DMP/SCRM related areas 

至少5年以上会员管理以及CDP/DMP/SCRM相关领域的工作经验

2. Have experiences in build use-cases in at least 3 areas including but not limited to Digital Marketing Communication, EC, customer engagement 

具有设计、实施不同业务应用场景的相关经验,包括数字营销,电商和客户运营

3. Have experience in data analytics and visualizations 

有数据分析和可视化方面的经验

4. Collaborative with cross function (core functions: digital marketing / communication, BU, EC, Sales; Other functions: IT, Compliance, Finance, Strategy, etc.)  

跨部门协作能力(核心职能:市场营销、数字营销传播、业务部门、电子商务、销售;其他职能:IT、合规、财务、战略等)

5. Good communication skills and story telling 

良好的沟通和叙事能力

6. Open-mind, agile and iterative 

开放思维,灵活迭代



Organization: Digital Industries

Company: Siemens Ltd., China

Experience Level: Experienced Professional

Job Type: Full-time

Can't find what you are looking for?

Let's stay connected

Can't find what you are looking for?