Marketing Director, Chemistry & Immunoassay Solutions - LD North America
Location: Tarrytown, NY
Marketing Director, Chemistry & Immunoassay Solutions - LD North America, will lead a team of Marketing Managers and Product Manager responsible to aggressively drive and develop the value propositions and effective commercial strategies to increase the install base of Chemistry and Immunoassay Solutions and grow the associated reagent business.
The Marketing Director, Chemistry & Immunoassay Solutions will lead the development and implementation of marketing programs, channel and pricing strategies to ensure the growth and expansion of assigned portfolio and be responsible for overall chemistry and immunoassay product positioning strategies and product commercial lifecycle management for the U.S. marketplace.
The Marketing Director, Chemistry & Immunoassay Solutions is the key liaison with Global Product Marketing to provide the US customer perspective and collaborate in development of product business cases to drive the Chemistry and Immunoassay portfolio strategy and prioritization of development resources to meet needs of the US customer market.
Candidate must be able to articulate the innovation and positioning of Siemens Healthineers products to the clinical community and have strong appreciation for the technical needs and challenges of diagnostics industry in the US market. Additionally, have and maintain expert knowledge of the competitive landscape (menu breadth/ depth and development pipelines), and technical expertise in clinical solution utilization.
§ Effectively manage the team of Marketing & Product Managers; drive performance, employee engagement and cultivate a high performing culture
§ Oversee the planning and US launch of Chemistry & Immunoassay solutions including pricing, positioning, targeting, promotion, sales education & customer rollout.
§ Work closely with core laboratory marketing teams to ensure portfolio synergies and alignment on go to market strategies.
§ Develop and deliver expert-level customer presentations on the clinical advantages of the Siemens Healthineers product portfolio.
§ Build long term relationships with key management within customer accounts.
§ Responsible for portfolio life-cycle management for US chemistry and immunoassay portfolio, ensuring effective product health communications and end of sales notifications in collaboration with Global Product Marketing.
§ Coordination with Clinical/Scientific marketing team for development and use of collaboration studies.
§ Position is based out of the Tarrytown office with ability to travel 25% when needed.
Required Knowledge/Skills, Education, and Experience
Education: Minimum of BA/BS degree in medical health sciences (Medical Technology, biology, clinical Chemistry, etc.) or in business or marketing
- 8 or more years’ marketing experience and strong in both marketing and lab diagnostics
- 8 or more years’ experience managing direct reports
- In-depth knowledge of the lab and competitive laboratory testing methodologies, especially in area of Chemistry and Immunoassay testing
- Excellent and demonstrated skills in leading people, driving accountability and providing creative customer communication
- Excellent and demonstrated skills in interpersonal communications and presentation skills
- Excellent and demonstrated skills in MS software application
Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity. Going forward, please be aware that Siemens Healthineers requires full vaccination for COVID-19 for our U.S. employees, contractors, and business partners, where local conditions allow, who:
1) Are customer-facing (e.g., those required to visit a customer/business partner site or interact in-person with customers at any conference or meeting) OR
2) Come on-site, whether regularly or occasionally, at any Siemens Healthineers location.
(Note: Accommodations may be requested for certain medical or religious reasons)
Organization: Siemens Healthineers
Company: Siemens Healthcare Diagnostics Inc.
Experience Level: Experienced Professional
Job Type: Full-time
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.
California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.