Communications Manager (f/m/d) for SIMATIC Solutions and Social Media in Factory Automation

Job Description

Knowledge for the world of tomorrow.

Siemens Digital Industries is a leading innovator in automation and digitalization. Our mission is to support customers in leveraging growth, profit opportunities and ecological footprint in industries. Discrete industries around the world benefit from our comprehensive portfolio and in-depth domain know-how. We make a difference by enabling our customers to be even more flexible, faster, and efficient. We’ve got ideas for the future of automation. Sounds interesting? Then join our team of communication professionals and help us spread the word.

For our headquarters team, we are looking for a new communications manager with focus on outstanding communication strategies and tactics across all channels for SIMATIC solutions and social media community manager. If you are a communication enthusiast, experienced in comprehensive campaign development and experienced in Sprinklr, fluent in English and excited about working in an international team, keep reading!

What part will you play?
  • You formulate a communications strategy & concept for all communications activities in context with SIMATIC Solutions towards external and internal target groups and across the various communications disciplines, channels, and regions. 
  • You apply B2B specific content marketing tactics to support the digital customer journey and create business impact for SIMATIC Portfolio and associated innovations
  • You execute Organic & Paid Social campaigns: This is a hands-on role and you will be operating at multiple levels - planning, tactical, analytical. You will plan, execute, monitor, and optimize campaigns for social media channels including but not limited to Twitter, LinkedIn and Facebook and identify and test new channels.
  • Measure for Success: You contribute continuously to optimization of campaigns’ performance. Conduct ad-hoc reporting and make recommendations for improvement. Place a high priority on the internal or external customer’s perspective when making decisions and taking action.
  • You become the go-to-market expert for Social Media Monitoring and Analytics in context of Factory Automation Communication
  • You create, manage, and maintain related content and assets with the help of existing communication automation tools.
  • You execute data driven communication: Planning, implementation and orchestration of dedicated paid & non paid communication activities with the help of existing communication automation tools including media targeting and listening, monitoring and optimization, comprehensive analytics and knowledge sharing
What you need to make real what matters.
  • The basis of your success is a university degree in Communications / Marketing / Media, or relevant
  • You bring working experience and knowledge in marketing and/or communications in industrial automation
  • Existing relationships with key social platform partners and long experience managing brand and performance-based paid social advertising campaigns are necessary
  • You have long experience in the media planning and buying process and ability to replicate best practices and establish new processes. Experience with Campaign Management platforms and Ad Tech tools, especially Sprinklr is a must
  • Many years experience in complex B2B Marketing or communications, tactics e.g. content marketing and nurturing are required
  • Your metrics-driven mindset and ability to ground recommendations in insights, research, and experimentation will help you in your new role
  • You are fluent in English
  • You are able to explain complex topic in an engageable way
  • As a team player you deliver results on time and in high quality
  • You bring willingness to work in an agile environment
  • You encourages others to come up with new solutions by applying their creativity and innovation methods
Make your mark in our exciting world at Siemens. - if you would like to find out more about jobs & careers at Siemens.

FAQ - if you need further information on the application process.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

Organization: Digital Industries

Company: Siemens AG

Experience Level: Mid-level Professional

Job Type: Full-time

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