Marketing Manager

Job Description

Job Summary:

The Digital Marketing Manager is responsible for planning, execution and the management of online demand generation campaigns and effectivity integrating digital tactics into our demand creation campaigns. As the expert on display (direct and programmatic), paid social, and content partnerships, this role teams with central demand marketing functions (e.g. Campaign Management, Global Execution, Content Development, Industry Marketing, Digital Platforms) to guide campaign strategy and content to meet demand generation and pipeline KPIs. Inquisitive and data driven, the Digital Marketing Manager continually reviews campaign performance to ensure targets and goals are exceeded sharing insight and feedback to central marketing functions to deploy at scale.  This role develops and tests new programs and identifies opportunities/initiatives to scale where possible in alignment with the strategic needs of the industry/campaign/local countries.

Roles and Responsibilities:

Team with central planning teams to define investment strategies/priorities, select & prioritize KPIs
Maintain comprehensive details of digital marketing budgets by industry across global and local execution
Devise and develop stand-out differentiated digital media campaigns that support prioritized industry/solution business demand generation objectives
Plan and coordinate digital media programs and communications across the AMS sales region, providing support for local teams in ensuring content is localized and relevant
Partner with the broader marketing execution teams to deploy engaging campaigns and content
Team with corporate and local social media teams to coordinate and align with broader corporate and regional company initiatives
Constantly refine and expand subject matter expertise in the digital marketing and social media tactics and actively share this insight with the broader organization
Manage cross team service-level agreement (SLA) deliverables to ensure campaigns execute on time
Contribution to and support of direct & indirect target market definitions and go-to-market strategies
Ensure that all execution and campaign stakeholders understand the industry plan’s objectives, cadence and KPIs
Set plan, campaign and tactics targets, providing regular and consistent feedback on performance to stakeholders
Skills and Abilities Required:

This position requires an individual who has both marketing and sales knowledge with strong planning, analytical, execution and communication skills. Knowledge of market, specific domain experience and the enthusiasm to communicate our vision to the market while supporting our sales team is essential.

Experienced digital marketing and social media practitioner who has led the planning, execution and optimization of global or regional campaigns
Deep knowledge of the b-to-b sales cycle and how to identify opportunities to maximize demand generation, pipeline contribution and sales opportunity acceleration
Fluent in demand generation performance management in a b-to-b environment, including within the SiriusDecisions’ Demand Waterfall
Able to align tactical plans with strategies consistently producing results on time and within budget 
Innovative; able to think both strategically and creatively to create industry-leading campaigns and ideas
Highly motivated, inquisitive and persistent.
Readily adaptable to changing market and organizational requirements
Highly collaborative and goal/results oriented
Two or more years working with direct or indirect sales teams in relevant markets developing regional or territory business plans
Fluent in English and highly effective at presenting across a wide range of functional and organizational roles
Education and Experience Requirement:

Undergraduate Degree
Proven marketing experience in the B2B software industry, specific domain experience is preferred
Working Conditions/Physical Requirements:

Normal Office or Remote Office environment
Percentage of travel: <15%

Organization: Digital Industries

Company: Mentor Graphics (Shanghai) Electronic Technology Co., Ltd.

Experience Level: Experienced Professional

Job Type: Full-time

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