The communications operations manager is a specific role within the Global Events team. The person in this role is responsible for developing and executing the communications strategy for a defined set of internal and/or external Siemens-led or third-party global events delivered as virtual, physical or hybrid experiences. He or she supports the event strategists and operations managers to promote events, drive audience acquisition and inform internal colleagues of event plans and impact on business objectives.Essential Functions:
- Develop omni-channel communications plans with quantifiable impact rooted in business and attendee objectives, audience insights and a deep understanding of content and digital strategy across the full range of promotional channels
- Collaborate with campaign managers and digital event strategists to drive the development of campaign assets (e.g. web site copy, social media posts, blogs, emails, videos, internal & external newsletters, etc.) to promote events and drive audience acquisition
- Coordinate execution of campaigns by Digital Platforms team, PR/social media team, corporate communications teams, and/or field marketing team to support communications plans
- Leverage high-level messaging established by event strategists and corporate communications team and adapt/optimize to accommodate the requirements of different media and delivery mechanisms
- Develop project plans and work with agency writers to create compelling copy that captures key messaging points and follows corporate messaging guidelines
- Set measurable objectives for event communications plans
- Drive the development of standard dashboards and reports to monitor results of communications (e.g. social media impact – network growth, share of voice, sentiment, influence; email click through rates; sales adoption of enablement materials; etc.); adapt to optimize performance
- Maintain corporate brand standards and messaging consistency
Skills and Abilities Required:
- Eight to ten years of related experience, including five to seven years of experience in communications and promotions in a business to business environment
- Proven ability to work across functions and organizations to drive results
- Experience developing communications plans for virtual, physical and hybrid events preferred
- High degree of audience and empathy
- Preferred expertise in one or more of the following competencies: omni-channel digital communications strategy, marketing communcations, social media strategy, website and performance analytics
- Optional experience: paid media (display, programmatic, etc.), search, email, social community management
- Management of event communications to multiple complex stakeholder groups
Education and Experience Requirement:
- Bachelor’s degree in marketing, communications or related field required
- Certifications/affiliations preferred: Certified Meeting Professional (CMP), Certified Special Events Professional (CSEP), Certificate in Meeting Management (CMM) and/or Digital Events Strategist Certification (DES)
Working Conditions/Physical Requirements:
- Willingness to travel 20 – 50% of the time
Organization: Digital Industries
Company: Siemens Industry Software Inc.
Experience Level: Experienced Professional
Job Type: Full-time
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