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Marketing Specialist

Job Description

Act as trusted advisor for Digital Grid in all Communications activities. 
Support the positioning of the management team members in the region by managing their relevant communications (e.g. speeches, speaker placement, presentations, and newsletter). 
Provide proactively feedback and advice. Ensure business proximity.
 
* Develop and implement Communications Strategy: Define target groups and develop a regional DG Communications strategy. 
Ensure that strategy is in line with the Siemens Country Communications Strategy and foster country, global campaigns and targets.
Define regional DG Communications targets on a yearly basis. 
Propose, negotiate and confirm the Communications budget for the fiscal year. 
Steer the development of the regional BU-specific Communications strategies if necessary.
Define KPI's and ensure measurement and reporting. 
Benchmark externally, especially towards main competitors. 
Drive innovations in the area of Communications and marketing (e.g. Lead management, Online Marketing, Social Media).
 
* Produce Communications Content: Drive the development of regional DG specific Communications content about electrification and digitalization
Foster production of content which is usable for various Communications channels. 
Cooperate closely in the production of new content with the local centers of Expertise (MarCom,Digital, External and Internal, etc.).
 
* Manage Communications activities: orchestrate all Communications activities towards the external and internal target groups - and across the various communications disciplines, channels and regions. 
Ensure homogeneity and seamlessness of all activities, not least by following global Governance Communications guidelines.
Develop detailed Communications concepts, messages and plans for the DG; make sure they are in alignment with Lead Country
Execute the Communications plans. 
Set up and steer 360° Communications projects if necessary. 
Coordinate Internal Communications of the DG & Contribute to country and global hotspots, messages and campaigns.
Share actively communications examples, content and best practices within the Communications Community. 
Collaborate also proactively with DG management of other function (e.g. Strategy, HR, BA, and Legal). 
Manage Budget: Allocate resources efficiently and ensure that CG forecasts and budget are met.
 
Education
University studies in communications, marketing, media studies, 
• Comprehensive understanding and knowledge of marketing

Experience
• Independent development and implementation of internal and external communication strategies, development of briefings, independent guiding and monitoring of external communication agencies
• Plan budget of annually scheduled communication activities
 
Experience:
• Development of communication concepts and realization of communication projects required, management of external suppliers and project teams, collaboration with people from different cultures.
•Experience  working in B2B  companies as a Communications/ Marketing Specialist.


Organization: Smart Infrastructure

Company: Siemens, S.A. de C.V.

Experience Level: Mid-level Professional

Job Type: Full-time

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