Digital Marketing Specialist

Job Description

The Digital Marketing Specialist is responsible for digital marketing supporting global B2B, SMB-focused campaigns. The person in this role should have a B2B background in eCommerce, digital marketing and sales enablement. The person in this role should know how to organize and interpret data.

Working within the global mainstream marketing programs team, you would be responsible for the following functions within your role:

  • Support for social media (both organic and paid) initiatives, management and interaction with customers on both internal and external community sites (Siemens Community, Facebook, G2 and Capterra, etc.).
  • Ongoing research on best practices, propose and manage tests, and create a strategic recommendation related to execution of Account based marketing (ABM) campaigns, including messaging, tactics, vendor recommendation and management, and execution.
  • Ongoing research on best practices related to digital campaigns targeting SMB audiences. This will include recommendation of new tactics, messaging or content formats, selection of one or more for measured tests, and reporting on results.
  • Support for development and execution of online marketing tactics (SEO, SEM, and more) and demand generation campaigns, and content creation, including development of email materials, customer videos, digital assets, online webinars, and interactive assets.
  • Development of customer stories and personas, including customer interviews, customer videos, blog posts and case studies.


  • 1-3 years relevant marketing campaign and/or content development experience in a B2B software environment
  • CAD, PLM or related industry experience a plus
  • Strong writing skills and demonstrated experience delivering content for marketing campaigns, websites and sales enablement materials
  • Knowledge of the practical application of social media in B2B marketing
  • Knowledge of SEO and PPC ideal.
  • B2B eCommerce experience a plus.
  • Detail oriented. Strong project management skills.
  • Able to handle multiple tasks, with tight and often changing deadlines.
  • Ability to work comfortably in a matrix environment. Excellent listening and communication skills with strong ability to work with people at all levels.
  • Applicable BA or BS Degree

Siemens Industry Software Inc. requires employees to be fully vaccinated against COVID-19 unless granted an accommodation due to a disability or sincerely held religious belief or practice.

At Siemens we are always challenging ourselves to build a better future.  We need the most innovative and diverse Digital Minds to develop tomorrow’s reality.  Find out more about the Digital world of Siemens here:

Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.

Can't find what you are looking for?

Let's stay connected

Can't find what you are looking for?