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Enterprise Marketing Communications Manager

Job Description

The Enterprise Marketing Specialist helps define and drive go-to-market strategies targeting our top strategic corporate accounts, positioning Siemens Healthineers as the “partner of choice” among the nation’s leading healthcare organizations. The individual must have a strong understanding of the economics and dynamics of the U.S. healthcare market to effectively develop and execute marketing campaigns that promote the value of our comprehensive medical technology and services portfolio to executive-level audiences and other key decision makers. Responsibilities include supporting the development and launch of multi-channel, segmented marketing campaigns, developing compelling audience- and channel-relevant messaging and materials, and creating sales-enablement assets and tools that generate awareness and demand for relevant portfolio offerings, as well as monitoring and measuring overall campaign success against defined goals. 

The successful candidate must demonstrate exceptional marketing, communication and writing skills, especially in developing cross-portfolio value propositions and campaigns that resonate with executive-level audiences. The candidate must have the ability to navigate and work collaboratively within a highly matrixed organization. This senior-level individual contributor reports to the Director of Enterprise Marketing.

Responsibilities:
  • Develop and drive downstream, multi-channel marketing campaigns that increase awareness and demand for enterprise portfolio solutions.
  • Work collaboratively with U.S. and Global colleagues to develop compelling value propositions and support assets on disease state, clinical pathway and other cross-portfolio solution sets.
  • Utilize market and account data to accurately position relevant portfolio offerings by audience segment.
  • Support sales by developing audience- and channel-specific content for various stages of the sales cycle.
  • Develop thought-leadership content based on industry trends and strategic business priorities.
  • Measure campaign success against defined goals and budget.
Required Knowledge/Skills, Education and Experience:
  • Bachelor’s degree in Marketing, Communications or related field.  
  • 10 years of relevant experience in B2B marketing. 
  • Exceptional writing skills, particularly in simplifying complex topics and defining compelling value propositions. 
  • Strong operational and business acumen.  
  • Proven results in working with executive leadership and cross-functional teams.
  • Superior organizational and operational skills; ability to juggle multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines. 
  • Strategic thinker with excellent communication and analytical skills. 
  • Collaborates effectively to deliver results.
  • Ability to work well in a highly matrixed organization. 
  • Experience in collaborating globally; managing global projects with international counterparts.  
  • Preferred Knowledge/Skills, Education, and Experience
  • Experience in healthcare marketing or life sciences field preferred.
Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date.

(Note: Accommodations may be requested for certain medical or religious reasons)

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers. 

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about. 

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities

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Organization: Siemens Healthineers

Company: Siemens Medical Solutions USA, Inc.

Experience Level: Experienced Professional

Job Type: Full-time



Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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