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Marketing Executive (f/m/d)

Job Description

Do you want to help create the future of healthcare? Siemens Healthineers is a place for people who dedicate their energy and passion to this greater cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment where you have the space to stretch beyond your comfort zone in order to grow personally and professionally. Sound interesting?

Then come in and join our team as Marketing Executive!

The Marketing team has responsibility for assessing the short to medium term business impacts across all business lines and marketing directions of ongoing industry transformations, developing the global Southern Europe marketing plan and countries’ adaptations. The team understands the global and country business priorities, market dynamics, consumer and needs, motivations and expectations as well as which marketing drivers work better across the markets to develop and implement a marketing plan to achieve business goals.

Your mission and responsibilities:

Marketing Executive reports directly to the Head of Marketing in Spain and, as an integral part of the Spain Marketing Team, he or she will be responsible to implement and monitor the marketing plan and activity for Spanish market according to the Southern Europe Marketing strategy and considering EMEA and Global marketing initiatives.

Task and responsibilities:


As an integral part of the Spain Marketing Team, he or she will be responsible to:

§  Deploy the Southern Europe Marketing Strategy and Spain annual plans combining traditional B2B marketing initiatives, such as congresses & events, with digitalization of the marketing function.

§  Budget control and monthly & quarterly report process.

§  Ongoing follow-up to monitor and analyze the results and business impact (KPI´s).

§  Identify improvement points and work with key stakeholders to readjust the actions needed.

§  Drive implementation and execution of new tools, processes, systems, culture and technologies to become one of the most customer engaged brands in the healthcare industry, focusing on digital levers.

§  Influence and drive the establishment of a first-class digital organization and ensure high and standardized quality standards & digital capabilities.

§  Deploy a totally customer centric culture and performance in Spain, deploying customer journey and funnel concepts for all campaigns.

§  Create digital selling capabilities in the country enabling the right organization, social selling tools, Paid Media procedures, listening capabilities and campaign management.

§  Help to define channel strategy for campaigns according with the Spain needs.

§  Manage communications and brand presence growth: define and implement comms and PR plan (managing external agencies if needed).

§  Implement local partnership & collaboration plans with key customers, recognize professionals and institutions which can better help to improve our business.

§  Organize a first-class congresses and events: define and manage the whole process, it means, negotiating our presence with the organization, assembling and coordinating requirements, conferences, booth design aligned with business/marketing objectives, customer experience and lead generation, develop all content needed, interviews, logistics, merchandising, invitations, communications, developing schedules, etc.

§  Content creation to be used across all communication channels.


Qualifications:

·        At least 5 years of experience in a marketing role.

·        International marketing experience, as part of multinational marketing team.

·        English as day-by-day language is a must (C1).

·        Previous sales experience is a plus.

·        Excellent understanding of digital KPIs – able to read, analyze digital dashboard and identify improvements points.

·        Good analytical skills as well as results orientated with a positive outlook, and a clear focus on high quality and business profit.

·        Experience with digital systems integrations, data architecture, digital ecosystems, technologies, tools.

·        Digital campaign experience. Campaign design (including digital design and conceptual / content / TOV / story telling design), analytics, lead strategy. Experience in working with customer journeys and funnel strategies.

Additionally

·        Strong Business orientation of the Marketing activity.

·        Strong data management and organizational skills – able to build your own analyses. Strong focus on quality, building trust and motivation

·        Excellent communication skills used to work in complex matrix environments.

·        Able to work both at the strategical and hand-on operational level.

·        Customer oriented.

·        Proven experience managing complex business relationships and working within cross functional teams/processes to achieve goals.

Being part of our team:

Our global team: Siemens Healthineers is a leading global medical technology company. 55,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Curious about our culture? Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

La diversidad en Siemens Healthineers es nuestra fuente de creatividad e innovación. Estamos plenamente comprometidos con el principio de igualdad de trato y de oportunidades entre mujeres y hombres. Contar con diferentes tipos de talento -independientemente de su raza, religión, género, orientación sexual, edad, discapacidad o cualquier otra característica indicada en la legislación vigente- nos hace ser más competitivos y estar mejor preparados para responder con éxito a las demandas de la sociedad.


Organization: Communications

Company: SIEMENS HEALTHCARE, S.L.U.

Experience Level: Experienced Professional

Job Type: Full-time

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