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Vice President Global Marketing, Cardiovascular

Job Description

Now’s our time to inspire the future of healthcare together.

Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 60,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us.

Join our team now at Siemens Healthineers as Vice President Marketing, Cardiovascular. This role will report to the Head of Ultrasound, Cardiovascular. This is a key leadership position on the franchise management team with strong ties into Sales, Strategy and Product Development.

As a Vice President Marketing, Cardiovascular, you will be responsible for:

  • Develop foundational global marketing strategies and tactics to drive a consistent portfolio position for Ultrasound, that anticipates market trends and competitive activities, aligns with changing customer needs, increases revenue, and ultimately impacts our ability to improve patient outcomes
  • Develop unique commercialization strategies that shift the business focus from features and benefits to patients and procedures. 
  • Create flexible content and tactics that can be deployed in diverse regional markets effectively while building a consistent global image and brand.
  • Effectively partner with the sales organization and enable the successful rollout and growth of this groundbreaking technology
  • Drive the implementation of marketing campaigns that meet business objectives and drive growth in the market segments we serve
  • Responsible for analyzing and understanding the global cardiology healthcare market and identifying marketing strategies and opportunities to drive revenue growth and profitability. Anticipate the changing market, competitive landscape and industry trends to formulate a plan for growth
  • Produce content and coordinates aligned content related to tradeshows, print and digital advertising, product pricing, sales promotions, product support, product launches, ROI value propositions, key opinion leaders’ development, evidentiary endorsements and white papers
  • Drive Marketing Communications to create marketing campaigns that include market data, voice of the customer input, and country sales and marketing input. Collaborate on maintaining and advancing Ultrasound’s digital exposure, position and presence
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Closely monitoring competitors and evaluate their strategies and positioning and devise counterstrategies

This position may suit you best if you are familiar with what is below, and would like to do develop your career with Healthineers

·         Authenticity, integrity and humility with the ability to build trust and followership at all levels of the organization.

·         Excellent interpersonal and communication skills to influence / motivate individuals and teams without hierarchical authority.

·         A “builder” and change agent who will challenge traditional thinking to drive bold change.

·         Ability to foster an environment of healthy and inclusive debate to innovate the best possible solutions.

·         Driven by a passion to maximize success for internal and external customers – Always!

·         High level of accountability coupled with a track record of delivering sustainable results in a high paced and constantly changing environment.

·         Robust analytical and critical thinking capabilities with strong process orientation and effective decision-making skills.

·         Takes action with speed. Excellent organizational skills with the ability to deliver multiple tasks and projects simultaneously while meeting challenging deadlines.

·         High intellectual curiosity and learning agility.

·         Builds talent capabilities via their passion for teaching, training and coaching employees at all levels of the organization.

·         Strong work ethic with a high degree of self-motivation and the ability to work independently.

Required skills to have for the success of this role

  • Master’s degree or MBA preferred
  • 15+ years of progressive marketing experience in Cardiology / MedTech / Pharmaceutical / Biotech preferred
  • Proven leadership oversight of all marketing activities
  • Previous global marketing experience required
  • Knowledge and practical experience with digital marketing tools, and related software
  • Ability to negotiate and compromise, and ability to communicate and influence executive leadership
  • Ability to effective leverage and drive shared resources
  • Strong knowledge of life cycle management and product growth strategies
  • Excellent communication skills with the ability to work with a variety of internal and external stakeholders including global partners

·         The ability to travel 30-50% of the time.

Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date except where prohibited by state law.

(Note: Accommodations may be requested for certain medical or religious reasons)

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities. 


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Organization: Siemens Healthineers

Company: Siemens Medical Solutions USA, Inc.

Experience Level: Experienced Professional

Job Type: Full-time



Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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