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Global Senior Strategic Marketing Manager (f/m/d) – Security Service

Job Description

Who We Are | Our Culture.

Siemens Smart Infrastructure connects energy systems and buildings to adapt and evolve the way we live and work through high-profile construction and infrastructure projects such as airports, pharmaceutical plants, data centers, stadiums, universities, military bases, and hospitals.

Do you want to be part of an innovative team that is focused on redefining our service business through digitalization with the goal to identify and solve customer problems before impacting their entire organization?

If you are passionate about solving some of the world's most pressing challenges and interested in developing your career path within a global technology powerhouse, then our company may be the right fit. Siemens empowers employee creativity to positively change, challenge, and influence our business and customer relationships.

What does a Global Senior Strategic Marketing Manager do, you ask?

We are looking for a confident and highly motivated marketing professional to be a key contributor to the growth of our €3B global service business by leading the marketing strategy development, brand positioning and growth programs for our global security service segment within Siemens Smart Infrastructure. The role of the Global Senior Strategic Marketing Manager is to lead all strategic marketing functions targeting B2B customers across several regions and key vertical markets. This position plays a meaningful role in accelerating service growth across all global market segments by maximizing go-to-market and positioning strategies, applying progressive marketing tactics as well as collaborating effectively with key partners across various regions and countries. This position will also serve as the global interface into our region Germany services team.

The position reports to the Global Chief Service Marketing Officer and interacts and works closely with business segment & service portfolio leadership teams around the world. The service business is a high visibility segment within Smart Infrastructure. We are looking for someone who is comfortable with operating in a process-driven environment with strong reporting matrixes.

This position is ideally based in Frankfurt, Germany.

What part will you play?
  • Lead development of global security business segment marketing strategy in close collaboration with security segment & portfolio leads in regional units
  • Strategic partner to security business leadership; connect and analyze data points from multiple sources (customers, field, competitors, business) to support development of growth and go-to-market strategy for global & regional security business
  • Lead and execute complex primary and secondary voice of customer research projects to identify business growth opportunities & growth inhibitors to be addressed, guide portfolio roadmaps and market positioning; facilitate global customer councils in collaboration with regions
  • Identify and analyze industry trends and technology advancements; find opportunities to drive service innovation
  • Analyze the competitive market to identify new threats and opportunities; provide recommendations based on fact-based research and business case development
  • Identify, develop and execute service marketing programs & market packages to ensure profitable growth and expansion of service business.
  • Develop customer value driven content for target customer segments to drive differentiation in market place, including service use cases
  • Develop and articulate brand positioning and competitive differentiation to guide communications activities
  • Develop strategy for global / regional demand generation campaigns & collaborate with global communications team to drive execution
  • Contribute to annual marketing planning and budgeting
  • Expert understanding and application of marketing concepts, methods and tools
What you need to make real what matters.
  • 10+ years experience in marketing or marketing related role
  • Bachelor's degree in marketing or related field, advanced degree preferred
  • Unique blend of business and technical savvy; previous smart buildings experience, advanced analytics or remote services preferred
  • Ability to effectively work with and influence global cross functional teams of diverse partners & cultures
  • Customer focused; ability to develop customer specific value propositions
  • Big-picture vision, and the drive to make that vision a reality; highly creative
  • Strong analytical skills; proficient in developing compelling business cases, including financial justifications
  • Ability to work in complex, fast-paced environment, running multiple projects simultaneously with competing deadlines
  • Driven and resourceful to achieve goals independently as well as work well in groups; results oriented mentality, takes initiative
  • Strong program / project management skills with excellent communication & interpersonal skills
  • Experience in marketing services / digital services in a B2B environment is a plus
  • Willingness and ability to travel, both domestic and internationally (15% travel)
  • Fluent English skills and good German skills round off your profile
What we offer. 
  • 2 to 3 days of mobile working per week as a future global standard
  • Attractive remuneration package
  • Development opportunities for both personal and professional growth 
  • 30 leave days and a variety of flexible working models that allow time off for yourself and your family 
  • Share matching programs to become a shareholder of Siemens AG
Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and individual preferences. 


Make your mark in our exciting world at Siemens.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

www.siemens.com/careers - if you would like to find out more about jobs & careers at Siemens.

FAQ - if you need further information on the application process.

Organization: Smart Infrastructure

Company: Siemens AG

Experience Level: Experienced Professional

Job Type: Full-time

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