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Marketing Manager – Building Automation Solutions

Job Description

Marketing Manager – Building Automation Solutions

Overview

Join a team that is passionate about promoting building automation solutions designed to create smart buildings that are productive, comfortable, and safe. The marketing manager reports to the Building Products Marketing Director. This role will manage both strategic and tactical marketing for building automation solutions used for building operations and management.  This is an opportunity to be creative in promoting our story and value around smart buildings; healthy and productive workplaces and energy efficiency and deploying product marketing programs and sales support tools in a compelling way to make an impact. Your audience includes specifying engineers, contractors/installers and building owners/managers.

Responsibilities

  • Understand the product portfolio strategy and apply marketing best practices to promote customer adoption.
  • Work with product managers and sales teams to understand building automation and the customer journey to help create messaging and tools needed to drive demand in the market and support our sales teams.
  • Know how to relate features to customer outcomes and create compelling marketing copy.
  • Lead development and maintenance of materials including website, videos, presentations; literature, infographics, etc. working with agencies and designers.
  • Work with marketing communications to execute compelling integrated marketing campaigns aligned to strategic initiatives.
  • Understand channel sales processes and distinct needs of each channel to develop targeted sales materials and training support.
  • Create sales enablement tools: presentations, winning guides, application briefs, etc.
  • Ensure sales teams have the marketing knowledge and information at the right point in time in the sales cycle.
  • Develop key messaging for events and trade shows.
  • Monitor the market and identify creative opportunities to effectively position Siemens versus the competition.
  • Support ad hoc programs as identified by the business to achieve customer-specific or product-specific objectives.

Required Knowledge/Skills, Education and Experience

  • 5+ years B2B product marketing experience required. Industrial or technical marketing experience highly desired.
  • Bachelors degree required.
  • Proven experience developing comprehensive marketing strategies and integrated marketing plans.
  • Possess an aptitude for mechanical systems and technology and ability to translate engineering content into real benefits.
  • Excellent written, presentation and communication skills
  • Excellent Microsoft PowerPoint skills
  • Marketing literature/video production experience.
  • Familiarity with digital marketing best practices.
  • Hands-on driver with strong multi-tasking and organizational skills.
  • Builds productive working relationships internally and externally.
  • Life science, critical environments, smart building experience/knowledge a plus.

Benefits:
* Competitive salary based on qualifications
* Health, dental, and vision plans with options
* Matching 401(k)
* Competitive paid time off plan, holidays, and floating holidays
* Paid parental leave
* Company cell phone and laptop
* Extensive product training and professional career development

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, [2] Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, [3] Click here.

California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click [4] here.

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Organization: Smart Infrastructure

Company: Siemens Industry, Inc.

Experience Level: Mid-level Professional

Job Type: Full-time



Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.

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