EMEA Franchise Lead: POC IT Solution | Siemens Healthineers (m/f/d)

Job Description

Siemens Healthineers is shaping the future of healthcare. As a leading medical technology company, we increase value by empowering care providers around the world on their journey towards expanding precision medicine, transforming care delivery, improving the patient experience, and digitalizing healthcare. Do you want to be a part of shaping the future of healthcare? 

Location: EMEA

This position reports to the Head of POC Marketing EMEA and has the following goals and responsibilities:


The position is responsible for building and implementing successfully the SHS “POC solution selling “strategy, based on POC IT. Also, will lead, drive and support the “POC digital transformations” within our company and towards our POC customers. The position will be responsible to provide strong leadership to our sales teams by designing and implementing the “best in class” tools and trainings.

The position is accountable for achieving the EMEA POC IT sales and profit goals by managing all product lines within the Franchise Portfolio. Responsible to provide leadership in setting the EMEA POC IT strategic growth plans in conjunction with the Global Franchise Lead.


·       Lead EMEA vision, strategy, and new product launches for POC IT solution

·       Support and create an environment that favor initiating and executing digital transformation projects across all POC franchises

·       Providing IT and Digitalization consultancy to POC EMEA Leadership Team and zones/countries

·       Building an efficient IT organization and support structure across Zones to support growth and renewal of the install base

·       Conducting local and regional trainings (such as IT Solutions, Value Selling & Solutions selling)

·       Support the Zone Business management team on a wide range of business development activities including but not limited to identifying new product & market opportunities, sales channel, and strategy formulation.

·       Provide support to zones for their respective product lines in achieving their P&L targets

·       Responsible and accountable for EMEA POC IT portfolio Revenue and Profitability Targets

·       Own the development of EMEA Go-To-Market activities associated with New Product Introductions (NPI), such as launch plans, market strategy, sales training, collateral development, and pricing for multiple new product introductions.

·       Drive strategic priorities and lead regional GCT teams while managing trade-off decisions for portfolio by assessing customer requirements, preparing compelling business cases, and working with Global cross functional teams, Zones and Countries

·       Lead development of all regional campaigns for the portfolio

·       Partner with Global legal and regulatory to ensure compliance of marketing messages/claims and country registrations

·       Identify, analyze, and report on competitive threats, customer concerns, and market dynamics

·       Act as the Portfolio ambassador driving relationships with KOLs, key decision makers and build an EMEA reference site strategy

·       Serve as adviser and portfolio subject matter expert to country marketing teams

·       Mentors Country product managers to successfully drive day-to day operational and tactical activities

Minimum qualification

•       5 - 10+ years of successful experience in Product management/development and/or Business Management in POC IT solutions.

•       Demonstrated experience in scaling businesses and launching products in new markets

•       Experience working in a matrix environment

•       Strong analytical skills and experience working with data to make business decisions

•       Proven self-reliance, high motivation and flexibility are also important for this role

•       Exceptional presentation and communication skills

•       Skilled at aligning business leaders and managing shifting priorities.

•       Bachelor’s Degree in Business, Engineering, Health Sciences, or related discipline required

•       MBA preferred

Organization: Siemens Healthineers

Company: Siemens Healthcare S.r.l.

Experience Level: Experienced Professional

Job Type: Full-time

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