Content Marketing Manager for IoT and Low-Code

Job Description

Are you a digital-first content marketer?

The Content Marketing Manager for IoT and low-code must have a passion for everything content related: from defining and executing content strategies to exploring new marketing tactics, to writing short- and long-form content. They must be capable of quickly picking up complex topics and pulling out key messages.

This role will be responsible for leading the overall content strategy development and overseeing the creation and execution of demand-gen assets -- such as white papers, ebooks, infographics, blog articles, fact sheets, brochures, webinars, etc. -- that align with both the defined target personas and stage(s) of the buyers journey. This role works closely with multiple functions, including IoT and low-code product marketing, solutions marketing, portfolio development, industry marketing and campaign management teams.

The Content Marketing Manager will also assist in the creation and editing of campaign messaging, positioning and value propositions or other materials deemed necessary to drive the success of our solutions in the market. In a digital-era, Content Marketing Managers should also have an excellent understanding of best practices for online/digital content, and they should have the ability to match the appropriate content with the asset requirements of our inbound marketing campaigns. They are typically measured on how well their assets resonate with the target personas by tracking and monitoring effective conversions -- whether it is inquiries from drive-to tactics, or suspect opportunities with nurture tactics.

Essential Functions:
  • Develops, manages and executes on content strategy for individual campaigns
  • Manages team that writes and edits content in support of marketing campaigns and online web properties. Content could range from white papers, ebooks, infographics, blog articles, web landing pages and webinars to sales presentations, fact sheets and brochures – with an emphasis on assets that work best in an online/digital world
  • Writes and edits content in support of marketing campaigns
  • Manages content team’s budget and vendor relations
  • Works in agile fashion and willing to step into any number of projects, as needed
  • Contributes to editorial calendar for blog posts and social media content
  • Tracks and implements messaging changes and solution updates to keep assets up-to-date
  • Collaborates with relevant stakeholders to stay current on solution updates, messaging and future upgrades
  • Contributes to messaging briefs, buyer personas, competitive positioning and other source documents from solutions marketing
  • Acts as a campaign owner designee for assigned product and/or solutions marketing demand generation campaigns and ensures that content is delivered according to agreed upon execution timelines
  • Works with solutions marketing to adjust the asset and tactic mix of assigned marketing campaigns according to performance data to ensure KPIs are met
  • Collaborates across the broader organization (such as product management, portfolio management, industry marketing, etc.) to ensure consistency of cloud messaging
Skills and Abilities Required:
  • Comfortable working across geographically dispersed teams
  • Highly skilled at project management
  • Strong process and metric orientation
  • A customer first mindset
  • Proven writing and editing skills
  • Success in taking complex technical information and converting that into a range of relevant and easy-to-understand content, such as whitepapers, infographics, tips and tricks, blog articles, social media posts, online advertising and other material that meets the needs of our campaign asset strategies
  • Demonstrated success developing relevant and compelling content designed to resonate with customers in the industrial space (automotive, aerospace, industrial machinery, heavy equipment, high-tech and electronics, etc.)
  • Understanding of current content trends, such as writing for the web, best practices for better inbound content conversion, persona-driven content targeting, SEO/SEM and keyword optimization
Education and Experience Requirement:
  • 3-8 years of relevant professional experience
  • Excellent oral and written communications skills
  • Excellent problem solver
  • Ability to work with all types of personalities and lead people to a common end state
  • Bachelor’s degree – or equivalent professional experience – in English, marketing, communications or related technical disciplines such as engineering or manufacturing

At Siemens we are always challenging ourselves to build a better future.  We need the most innovative and diverse Digital Minds to develop tomorrow’s reality.  Find out more about the Digital world of Siemens here:

Where permitted by applicable law, Siemens may require employees to be fully vaccinated against COVID-19 based on job requirements, and in accordance with an accommodation based on legally protected reasons.


Organization: Digital Industries

Company: Siemens Industry Software Inc.

Experience Level: Experienced Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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