EDA - Field Marketing Manager

Job Description

Job Summary:

The Field Marketing Manager is responsible for the execution for a defined set of third-party and customer events that Siemens EDA, part of Siemens Digital Industries Software participates in to drive market presence and serve the needs of its user community and/or prospects in Taiwan and China. These events for Siemens EDA are delivered as physical, virtual or hybrid experiences. The person in this role supports the Taiwan/China Marketing team in executing the event strategy, which drives a communication continuum of connected experiences that satisfy business requirements. He or she works directly with the Taiwan/China Marketing team for Siemens EDA and multiple key stakeholders to define and execute the overall project plan for each event to ensure success against objectives.

The Field Marketing Manager also assists in planning, execution and the management of online demand generation campaigns and effectivity integrating digital tactics into our demand creation campaigns.

Roles and Responsibilities:

Together with the Marketing Manager drive coordinated, Taiwan and China events, third party-led events and customer events targeting our user community and potential prospects
Together with the Business Owner of each event, define objectives based on business requirements
Define metrics and related targets aligned to objectives for measuring the success of each event
Create and manage overall project plan to drive efficient execution of each event
Oversee the selection of agencies and third-party vendors required to execute against the business objectives
Coordinate all event logistics
Negotiate agreements with events service providers and subcontractors to ensure best value for dollars spent
Manage and reconcile event budgets
Assist in planning and coordinating digital media programs and communications across the Siemens EDA sales regions
Contribution to and support of direct & indirect target market definitions and go-to-market strategies
Skills and Abilities Required:

This position requires an individual who has both event marketing and digital marketing knowledge with strong planning, execution, and communication skills. Knowledge of market, specific domain experience and the enthusiasm to communicate our vision to the market while supporting our sales team is essential.

Deep understanding of how to optimize an organization’s role as a sponsor/partner of a third-party event to deliver an excellent attendee experience and maximum return on investment (ROI)
Experience developing and executing physical, virtual and hybrid events
Hands-on corporate event planning and logistics experience, ideally within the same or similar industry
Demonstrated success in increasing efficiencies and return on investment (ROI)
Management of event communications to multiple complex stakeholder groups
Selection of third-party vendors and agencies
Management of projects, budgets, and resource allocation to support success and efficiency
Experience in digital marketing and social media planning and execution
Knowledge of the b-to-b sales cycle and how to identify opportunities to maximize demand generation, pipeline contribution and sales opportunity acceleration
Innovative; able to think both strategically and creatively to create industry-leading campaigns and ideas
Highly motivated, inquisitive, and persistent
Readily adaptable to changing market and organizational requirements
Highly collaborative and goal/results oriented
Fluent in English is mandatory
Education and Experience Requirement:

Undergraduate Degree
Proven marketing experience in the B2B software industry, specific domain experience is preferred
Working Conditions/Physical Requirements:

Normal Office or Remote (Hybrid) Office environment
Percentage of travel: <15-20%


Organization: Digital Industries

Company: Siemens Industry Software Limited, Taiwan Branch

Experience Level: Experienced Professional

Job Type: Full-time

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