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Marketing Manager, Core Lab -Remote

Job Description

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare.  For everyone. Everywhere.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as a Marketing Manager, Core Lab.   

Our global team: We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world.  We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers

This role is based out of our Tarrytown, NY office, but may be remote. The selected candidate must be located within travel distance of one our Siemens Healthineers locations. Travel to our Tarrytown, NY office to collaborate with team members may be required as needed to support the Business.

The Marketing Manager, Core Lab is a downstream marketing role in the NAM region that drives the creation and launch of instrument solutions (Atellica) across all relevant segments. The Marketing Manager will ensure competitive differentiation by demonstrating the value of instrument solutions to all customer key stakeholders and decision makers.

This Marketing Manager will partner with Global and NAM LD Marketing, NAM Strategic Corporate Accounts, Sales, Scientific & Clinical affairs and other cross-functional leads to ensure our instrument solutions demonstrate impact across the clinical, operational and economic needs of each target audience. This role requires deep expertise in market and customer segmentation, value-based solutions creation and commercial execution expertise in the Core lab – Clinical Chemistry and Immunology. 

If you are motivated to drive results, create new approaches, and thrive from active collaboration with peers across sales, marketing and other functions, this may be a role for you.

Key Responsibilities

  • Create instrument solution value offers that link to customer organizational objectives and market needs and ensure sustainable YoY growth for the NAM SHS LD top customers and the enterprise (i.e. increased customer win rates, share of wallet, market share, etc…)
  • Through collaboration with Global and NAM LD Marketing continuously monitor and translate the NAM LD market emerging trends into solutions development activities to deliver more relevant value propositions to C-suite audience and decision makers
  • In partnership with Global and NAM LD Marketing, NAM Strategic Corporate Accounts, Sales and Scientific & Clinical affairs create relevant customer engagement tools that drive access to senior decision makers across key Strategic Customers and create stronger partnerships and demand across the instrument platform lines.
  • In collaboration with SHS Marketing communication teams create innovative digital solutions to support the instrument solutions (Atellica) value offers and drive the desired target audience buying behaviors
  • In close collaboration with the Marketing Manager, Market Shaping & Development establish key relationships with strategic customers and key opinion leaders (KOLs) to develop Atellica reference sites and customer Centers of Excellence
  • Develop and implement goals, metrics and models to measure impact of specific marketing campaigns across all segments.
  • Position is based out of the Tarrytown office with ability to travel 25% when needed.

Required Knowledge, Skills, Education & Experience

  • Minimum BA/BS degree with emphasis in marketing and/or commercial execution excellence; MBA or MS preferred
  • 7+ years of relevant multifunctional commercial experience in the Core lab – Clinical Chemistry and Immunology, with 4 or more years in customer-facing roles.
  • Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to detail
  • Ability to work across business lines and partner with various stakeholders to build consensus and achieve business results
  • Strong customer-facing skills from needs identification to delivering executive business case presentation.
  • Ability to lead and effectively collaborate across multiple marketing and sales organizations
  • Strong analytical skills, with proven track record of creativity in problem solving and customer needs resolution
  • Proficient customer facing skills at a senior management level and the ability to deliver impactful executive presentations. 
  • Process oriented to seek details and data to quantify impact of continuous improvement for customer operational performance
  • Expert knowledge of the Core Lab segment, its challenges & solutions
  • Experience in a matrix organization and the ability to influence beyond lines of direct control
  • Experience in leading multi-cultural teams and building relationships
  • Ability to travel (25%)
Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date, except where prohibited by state law.  Accommodations may be requested for certain medical or religious reasons.  If you choose to submit an accommodation request it should be submitted within 3 business days of receiving a verbal offer.  Details on how to submit approval will be provided by your recruiter.  An accommodation approval must be confirmed prior to your start date.  A start date cannot be confirmed until the accommodation has been reviewed.  An accommodation is based on your role.  If you are a currently a Siemens Healthineers employee with an existing approved accommodation, it will need to be re-evaluated prior to starting a new role.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers.

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about.

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.



Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Mid-level Professional

Job Type: Full-time



Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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