Marketing Communications Specialist

Job Description

Join our team of about 380,000 colleagues around the globe and help us create environments that care.

Siemens Smart Infrastructure intelligently connects energy systems, buildings, and industries. We help our customers to thrive, communities to progress and support sustainable development to protect our planet for the next generation.

Smart Infrastructure (SI), Electrification and Automation (EA)

Headquartered in Wendell, NC, the SI EA Business Unit offers the full range of energy distribution systems and solutions for all markets and through all sales channels. We provide reliable power distribution grids of today while investing into our Future Grids portfolio to create the power distribution grid of the future.


We’re looking for an experienced marketing communications professional ready to jump into an exciting role, supporting marketing communication activities for our Smart Infrastructure (SI) Electrification and Automation (EA) business in the U.S.

As a member of the SI EA Marketing Communications team, this individual contributor will be responsible for partnering with the business to develop and execute a communications strategy and measure analytics across the full communications mix to support the marketing objectives and the long-term strategy for the Electrification and Automation business.


Includes the following and other duties may be assigned:

  • Digital Channel Management: partner with marketing leaders to develop and execute campaigns across multiple digital channels (product and/or account-based campaign)
  • Website / Landing Pages
  • SEO
  • Paid Search
  • Advertising Strategy
  • Media partnerships
  • Organic social media 
  • External thought leadership and content programming: collaborate with marketing to design and execute a marcom strategy that influences external audiences.
  • Annual Strategic Comms Planning with Marketing
  • Work with Media Relations, position leaders in thought leadership roles (speaking engagements, interviews, panels, etc.) that support the fire product business
  • Implement and manage various communication channels that help drive marketing and communication objectives as part of the complete communication program. (Elements can include, but not limited to, social media, digital communications, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, website, audio-visual products, etc.)
  • Research, create, and publish customer success stories, projects, products, and innovations across multiple channels
  • Develop promotional collateral material to support events, online campaigns, and other communications vehicles that promote our products, systems, and services
  • Work with product management and business development teams on the creation of content including catalogues, brochures, flyers, websites, and social media
  • Write copy and edit copy
  • Internal marketing and communications strategy and execution: Collaborate with internal communications on plans that engages and informs internal audiences and channel partners, promoting EA business messaging and internal education:
    • Alignment with other BU Corporate Marketing and SI Corporate Marketing functions to include the EA portfolio in broader programs
    • Yammer Group management
    • Sales enablement tools
    • Newsletters

Event and tradeshow program management

  • Overall project management of tradeshows & events.
  • Budget alignment, management
  • Metrics reporting


To perform this job successfully, an individual must be able to perform each essential duty at a consistent high-quality level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • A self-starter, but a collaborative partner. Someone who is highly organized, driven, curious and excited!
  • Proven communications skills with a demonstrated ability to research, analyze, plan, and execute in the areas of message development, strategic planning, demand generation campaign development and execution, employee communications, meetings management, and communications effectiveness measurement
  • Experience with social media tools, digital marketing, and communications platforms
  • Strong organizational, interpersonal, communication and networking skills
  • Excellent written and oral communication skills
  • Strong teaming skills
  • Ability to deal effectively with people at all levels of the organization
  • Ability to work under time constraints and adapt to change
  • Strong attention to detail and project management skills
  • Organizational skills and project management experience
  • Self-driven and resourceful to achieve goals independently as well as work well in groups
  • Ability and flexibility to adjust to changing requirements, schedules, and priorities


  • BA in communications/marketing
  • Domestic Travel 10%


  • 5-7 years successfully performing the planning, directing, executing of communications to internal and external stakeholder


  • Strong organization skills.
  • Strong understanding of communication channels and how to apply them effectively
  • Ability to handle multiple projects and meet deadlines
  • Strong customer service orientation
  • Solid computer skills using Microsoft Office Suite
  • Experience with Adobe InDesign
  • Ability to work under time constraints with multiple projects

At Siemens, we are committed to an ownership culture, in which every employee takes personal responsibility for our company’s success. We utilize lean principles and seek to continually improve our processes and customers’ experience.

Can you see yourself, learning, growing, and succeeding here? If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. If so, we'd like to meet you!

We offer flexible vacation time, a matching 401K plan, profit sharing, full health, life, vision and dental benefits.


Organization: Smart Infrastructure

Company: Siemens Industry, Inc.

Experience Level: Mid-level Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law
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Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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