Senior Digital Marketing Campaign Manager

Job Description

Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare.  For everyone. Everywhere.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Senior Digital Marketing Campaign Manager to enable lead-generation efforts on a global scale.
Our global team: We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.
Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world.  We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

Check our Careers Site at

This is a role well suited to an ambitious professional, looking for the next step in their career. As a Senior Digital Marketing Campaign Manager, you will be responsible for:

• Leading digital marketing campaigns for the DX business, consulting with Marketing and Communications teams to develop campaign materials, and then partnering with shared services and country organizations to roll them out
• Localizing global campaigns by facilitating content translation and webpage adaptations, development of campaign toolkits and work instructions, creating media plans, developing email automation, etc
• Establishing clear, measurable metrics for each campaign with SMART goals to demonstrate campaign ROI
• Reviewing global webpage content for optimization opportunities, from page content to structure to metadata, etc. in addition to helping conduct search engine optimization activities across our portfolio, working with global and country communications colleagues to recommend and implement SEO updates
• Analyzing campaign metrics to derive insights and optimize campaigns throughout their lifecycle. 
• Working with agencies to assist with creative asset development and placement of 3rd party media
• Partnering with CRM managers globally to validate, assign and process MQLs that generate net new revenue.
• Performing keyword research as required, especially to help differentiate related landing pages from one another
• Developing advanced targeting criteria for assay and hematology target markets to use with advertising efforts
• Acting as a shepherd of the company's digital transformation, by developing, updating, and upholding internal processes and best practices

This position may suit you best if you are familiar with what is below, and would like to do develop your career with Healthineers

• Strong strategic acumen to develop global marketing plans and execute across the world with localizations
• Experience with Domo, Adobe Analytics, Eloqua, Google ads, and social media advertising
• You are comfortable with analytics reporting vis-à-vis digital channels, including bounce rates, conversions, and other basic statistical analysis.
• Excellent PC skills, notably with MS Office and Teams, Sharepoint, and PowerPoint.
• Since you are interacting with international colleagues, excellent English skills (ideally as native language, spoken and written) are necessary; other languages such as German, Spanish, and French, among others is of advantage.
• You have very strong presentation skills, and you show team orientation, communication skills and a data-driven, results-oriented approach.

Required skills to have for the success of this role

• You have a degree in international business, communications, marketing, or a related field. Experience in medtech is a plus.
• You have highly developed project management skills, able to organize multiple campaigns and all of the elements constituting them
• Ability to work remotely
• 5+ years of experience in digital marketing, including SEM, demand generation, digital UX, content marketing, and social media marketing.

Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date, except where prohibited by state law.  Accommodations may be requested for certain medical or religious reasons.  If you choose to submit an accommodation request it should be submitted within 3 business days of receiving a verbal offer.  Details on how to submit approval will be provided by your recruiter.  An accommodation approval must be confirmed prior to your start date.  A start date cannot be confirmed until the accommodation has been reviewed.  An accommodation is based on your role.  If you are a currently a Siemens Healthineers employee with an existing approved accommodation, it will need to be re-evaluated prior to starting a new role.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at 

If you wish to find out more about the specific before applying, please visit: 

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities. 

Organization: Siemens Healthineers

Company: Siemens Healthcare Diagnostics Inc.

Experience Level: Mid-level Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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