• Use standard methodologies and expertise to optimize and standardize marketing automation processes across the team and organization• Advise internal marketing automation team to deliver high quality campaigns that increase the response rates, engagement, pipeline, and ultimately performance• Collaborate cross-functionally to lead all aspects of the design, execution, monitoring, and optimization of the customer journeys for the team• Develop insight to optimize customer journey paths based on standard email critical metrics and conversion between customer stages• Partner with other marketing operations teams to coordinate the governance of the platform to improve performance• Partner with Marketing Ops, Analytics, and IT to align automation platform with end-to-end technical architecture and data models to enable campaign segmentation, execution, and reporting• Maintain pulse on marketing automation technology advancements and industry changes• Gather business requirements from stakeholders and translate them into functional and technical requirements along with IT; Perform user acceptance tests for our new and enhanced CMS functionalities
• 3-5 years experience in driving impact through marketing automation• Advanced knowledge of standard methodologies in leading and implementing B2B and B2C marketing automation platforms (Eloqua preferred)• Significant experience both crafting and implementing integrated campaigns, with a successful track record of measurable results• Experience building and implementing a testing and optimization strategy to improve campaign performance• Strong understanding of direct marketing standard methodologies regarding deliverability and CAN-SPAM compliance• Experience identifying trends and analyzing program efficiency and return on investment, using their implications to guide decision makers• Expertise in improving the quality of and maintaining response rates in contact lists through deliberate data capture and contact management strategies• Excellent problem-solving skills and attention to detail• Excellent verbal/written communication• Highly collaborative, with experience working cross-functionally to deliver significant results on time with limited direction• Knowledge in requirements engineering is a plus
Organization: Siemens Healthineers
Company: Siemens Medical Solutions USA, Inc.
Experience Level: Mid-level Professional
Job Type: Full-time
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