Technical Analyst Website and Demand Generation Professional

Job Description

The Technical Analyst Website and Demand Generation Professional will play a meaningful role in advancing our marketing automation and website capabilities and thus our customer reach. Your work will unlock the full potential of our Marketing Automation Platform and Content Management System(CMS).

An innovative marketing automation power-user, you understand how to apply these tools to marketing processes and campaign workflows, crafting automated programs that drive engagement and achieve business goals. You will ensure we are using automation-related standard methodologies, and follow all email policies and requirements, and drive outstanding campaigns that support our customer audiences and journeys.

As a co-business owner of content management system, you will bring enhancements and optimizations to life in the CMS. 


• Use standard methodologies and expertise to optimize and standardize marketing automation processes across the team and organization
• Advise internal marketing automation team to deliver high quality campaigns that increase the response rates, engagement, pipeline, and ultimately performance
• Collaborate cross-functionally to lead all aspects of the design, execution, monitoring, and optimization of the customer journeys for the team
• Develop insight to optimize customer journey paths based on standard email critical metrics and conversion between customer stages
• Partner with other marketing operations teams to coordinate the governance of the platform to improve performance
• Partner with Marketing Ops, Analytics, and IT to align automation platform with end-to-end technical architecture and data models to enable campaign segmentation, execution, and reporting
• Maintain pulse on marketing automation technology advancements and industry changes
• Gather business requirements from stakeholders and translate them into functional and technical requirements along with IT; Perform user acceptance tests for our new and enhanced CMS functionalities

Desired Skills and Experience

• 3-5 years experience in driving impact through marketing automation
• Advanced knowledge of standard methodologies in leading and implementing B2B and B2C marketing automation platforms (Eloqua preferred)
• Significant experience both crafting and implementing integrated campaigns, with a successful track record of measurable results
• Experience building and implementing a testing and optimization strategy to improve campaign performance
• Strong understanding of direct marketing standard methodologies regarding deliverability and CAN-SPAM compliance
• Experience identifying trends and analyzing program efficiency and return on investment, using their implications to guide decision makers
• Expertise in improving the quality of and maintaining response rates in contact lists through deliberate data capture and contact management strategies
• Excellent problem-solving skills and attention to detail
• Excellent verbal/written communication
• Highly collaborative, with experience working cross-functionally to deliver significant results on time with limited direction 
• Knowledge in requirements engineering is a plus

Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date, except where prohibited by state law.  Accommodations may be requested for certain medical or religious reasons.  If you choose to submit an accommodation request it should be submitted within 3 business days of receiving a verbal offer.  Details on how to submit approval will be provided by your recruiter.  An accommodation approval must be confirmed prior to your start date.  A start date cannot be confirmed until the accommodation has been reviewed.  An accommodation is based on your role.  If you are a currently a Siemens Healthineers employee with an existing approved accommodation, it will need to be re-evaluated prior to starting a new role.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at 

If you wish to find out more about the specific before applying, please visit: 

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.


Organization: Siemens Healthineers

Company: Siemens Medical Solutions USA, Inc.

Experience Level: Mid-level Professional

Job Type: Full-time

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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