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Global Senior Strategic Digital Marketing Manager (f/m/d)

Job Description


Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?

Then come and join our global team as Global Senior Strategic Digital Marketing Manager (f/m/d) to define the strategy, architecture, implementation, and monitoring of Enterprise Service (ES) Digital Marketing campaigns.


Your tasks and responsibilities:

  • You will manage the ES Thought Leadership program and will be the Marketing liaison for Siemens Healthineers Consulting
  • You will be responsible for implementation of global Digital Marketing campaigns for demand generation
  • You will manage the development and implementation of marketing materials required to support marketing activities and initiatives
  • You are responsible for overseeing strategic planning, development, and coordination of key marketing tasks to promote the sale of company products and further the company's sales objectives
  • You are responsible for KPI definition and analysis for all marketing activities and assets created
  • You will develop complex reports, and create content for digital assets, papers, brochures and videos and various documents to measure sales and promotional communications effectiveness
  • You will support the evaluation of supplier/vendor relationships.
  • You will guide the preparation of project and marketing plans, and collect and communicate business data
  • You will liaise with regional teams in the fulfillment of their marketing goals by delivering high impact rollout plans and material that include verbal and written communication, training, and collateral

To find out more about the specific business, have a look at Healthcare Consulting

Your qualifications and experience:

  • You have a degree in marketing, business administration, healthcare or similar discipline
  • You have many years of professional experience in digital marketing; you have the ability to discover and design customer journeys and working knowledge of digital marketing campaign creation and implementation, which encompass search, digital and social advertising, targeting and segmentation, email, virtual events and/or web design in the healthcare device market
  • Additionally, you have working knowledge and several years of experience in implementing state-of-the-art digital marketing concepts, demand generation campaign practices, content management tools, marketing automation and analytics platforms. Direct experience with Oracle Marketing and Sales Cloud, Adobe, Domo, Eloqua or other marketing automation and analytics systems is a plus
  • You have experience in digital campaign project management, managing projects with direct stakeholder collaboration


Your attributes and skills:

  • You have excellent verbal and, written communication. You have effective interpersonal skills at all levels
  • You have well-developed prioritization, organization, and planning skills.
  • You have the ability to facilitate collaboration by providing leadership in a cross-discipline team environment
  • You are an independent self-starter capable of identifying and completing tasks with a minimum level of supervision

Our global team:

Siemens Healthineers is a leading global medical technology company. 66,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.


Our culture:

Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.

Check our Careers Site at https://www.siemens-healthineers.com/de/careers
As an equal opportunity employer, we welcome applications from individuals with disabilities.

Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is 
Somya Shetty.


We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started.


Siemens Healthineers Germany was awarded the Great Place to Work® certificate.

Organization: Siemens Healthineers

Company: Siemens Healthcare GmbH

Experience Level: Experienced Professional

Job Type: Full-time

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