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Marketing Communications Manager- Diagnostics

Job Description

The Marketing Communications Manager is responsible and accountable for developing and executing the Marketing Communication strategy for the Diagnostics (DX) business. The individual will focus on driving awareness and demand through omnichannel campaigns targeting the U.S. customer and prospect base. This individual works closely with the NAM and Global Business Line teams, and peers aligned to the other business areas and business lines. 

The idea candidate is passionate about developing, digital and data-driven customer journeys accompanied by multi-channels campaigns. It is a mission that takes strong business acumen, creativity, storytelling, passion, and teamwork to be the best.

The senior-level individual contributor, reports to NAM Director of Marketing Communications, DX.
Responsibilities 
  • Be a strategic partner to the Marketing team. Collaborate with the business line to develop the Marketing plans including the strategic MarCom plans
  • Develop and execute on agreed upon timelines and continuously optimize integrated digital, omnichannel campaigns to increase customer engagement and provide Marketing Qualified Leads
  • Create customer-centric and searchable messaging based on value-based and regulatory approved content provided by Marketing Manager and translate into channel and audience-specific messaging 
  • Develop, execute and continuously optimize media strategy/plans based on analytics 
  • Develop sales enablement assets in collaboration with Marketing Managers, monitoring the effectiveness and increasing usage through internal platforms 
  • Manage agency landscape and all related projects with external and internal agencies and groups (i.e. PR, social media, media buying)
  • Share campaign and channel metrics as well as industry trends including recommendations with key stakeholders on a regular basis
  • Ensure brand consistency both internally and externally
  • Enable and lead contractor
Required Knowledge/Skills, Education, and Experience
  • Bachelor's degree in Marketing, Communications, or related field
  • 5+ years of relevant experience in B2B marketing 
  • Strong operational and business acumen
  • Proven results in working with leadership and cross-functional collaboration
  • Proven ability to develop customer-centric Marketing Communication programs including digital, omnichannel campaigns and value-based messaging
  • Proven ability to evaluate the performance and impact of a channels/campaigns to continuously improve the contribution to the bottom line
  • Ability to manage multiple projects and shifting priorities in a fast-paced environment, while meeting all deadlines.
  • Sophisticated relationship skills to ensure positive interfacing with all levels of colleagues and effectively work across all organizational stakeholders
  • Strategic thinker with high attention to detail
  • Excellent communications skills including copywriting  
  • Collaborates effectively to deliver results in a timely manner
  • Ability to work well in highly matrixed, global organization
Preferred Knowledge/Skills, Education, and Experience
  • Experience in healthcare marketing field preferred.
Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date, except where prohibited by state law.  Accommodations may be requested for certain medical or religious reasons.  If you choose to submit an accommodation request it should be submitted within 3 business days of receiving a verbal offer.  Details on how to submit approval will be provided by your recruiter.  An accommodation approval must be confirmed prior to your start date.  A start date cannot be confirmed until the accommodation has been reviewed.  An accommodation is based on your role.  If you are a currently a Siemens Healthineers employee with an existing approved accommodation, it will need to be re-evaluated prior to starting a new role.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers. 

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about. 

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

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Organization: Siemens Healthineers

Company: Siemens Medical Solutions USA, Inc.

Experience Level: Mid-level Professional

Job Type: Full-time



Equal Employment Opportunity Statement
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