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Marketing Communications Manager- Diagnostics

Job Description

The Marketing Communications Manager is responsible and accountable for driving the Marketing Communication strategy and execution for the Diagnostics (DX) business – with a focus on driving demand for the Laboratory Diagnostics immunoassay portfolio - targeting the USA customer and prospect base. This individual works closely with the USA and Global Business Line teams, and peers aligned to the other business areas and business lines. 

We are looking for a marketing communication manager who is passionate about developing, digital and data-driven customer journeys accompanied by multi-channels campaigns. It is a mission that takes strong business acumen, creativity, storytelling, passion, and teamwork to be the best.

The senior-level individual contributor, reports to NAM Director of Marketing Communications, DX.
Responsibilities 
  • Strategy
    • Develop and execute strategic and tactical marketing communication plans including success metrics to drive growth 
    • Consult business by sharing metrics and insights as well as best practices and new trends on a quarterly basis 
    • Work closely with global Business Line communications teams to provide US perspective into creation of global materials
  • External communication
    • Create and implement an ongoing customer journey with strong focus on digital components
    • Develop, execute, measure and improve integrated campaigns to increase customer engagement and generate Marketing Qualified Leads 
    • Develop, execute, measure and improve marketing content for every step of the customer journey by leveraging or localizing global content 
    • Collaborate with business line marketing to drive product launches and portfolio messaging for the US market 
    • Define and continuously optimize the channel mix to reach the target groups in a cost-effective way 
    • Ensure target group specific and consistent messaging 
  • Sales enablement
    • Develop, create and measure easy-to-use sales material 
    • Continuously monitor and improve usage as well as the vehicle mix
  • Branding
    • Ensure brand consistency both internally and externally
    • Ensure Value Promises and Value Elements integration and consistency as well as a value-based messaging approach 
  • Leadership
    • Coach and lead department contractors or interns
Required Knowledge/Skills, Education, and Experience

⦁ Bachelor's degree in Marketing, Communications, or related field.  
⦁ 6+ years of relevant experience in B2B marketing.  
⦁ Strong operational and business acumen.  
⦁ Ability to lead and motivate teams without authority
⦁ Strong digital marketing skills
⦁ Creative problem-solving
⦁ Excellent project management
⦁ High attention to detail. Superb communications skills including copywriting.  
⦁ Very experienced in creating digital customer journeys, cost-effective, multi-channel campaigns, communication vehicles and marketing automation.
⦁ Ability to work well in highly matrixed, global organization. 

Preferred Knowledge/Skills, Education, and Experience

⦁ Experience in healthcare marketing field preferred.

Siemens Healthineers has recently announced the next steps in our continued commitment to prioritize colleague health, comply with customer/business partner requirements, and help preserve our business continuity.  Going forward, please be aware that Siemens Healthineers requires full COVID-19 vaccination for all new hires by their start date, except where prohibited by state law.  Accommodations may be requested for certain medical or religious reasons.  If you choose to submit an accommodation request it should be submitted within 3 business days of receiving a verbal offer.  Details on how to submit approval will be provided by your recruiter.  An accommodation approval must be confirmed prior to your start date.  A start date cannot be confirmed until the accommodation has been reviewed.  An accommodation is based on your role.  If you are a currently a Siemens Healthineers employee with an existing approved accommodation, it will need to be re-evaluated prior to starting a new role.

At Siemens Healthineers, we value those who dedicate their energy and passion to a greater cause. Our people make us unique as an employer in the med-tech industry. What unites and motivates our global team is the inspiration of our common purpose:  To innovate for healthcare, building on our remarkable legacy of pioneering ideas that translate into even better healthcare products and services. We recognize that taking ownership of our work allows both us and the company to grow. We offer you a flexible and dynamic environment and the space to move beyond your comfort zone to grow both personally and professionally.

If you want to join us in transforming the way healthcare is delivered, visit our career site at https://usa.healthcare.siemens.com/careers. 

If you wish to find out more about the specific before applying, please visit: https://usa.healthcare.siemens.com/about. 

As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.

*LI-WC1

Organization: Siemens Healthineers

Company: Siemens Medical Solutions USA, Inc.

Experience Level: Experienced Professional

Job Type: Full-time



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