Branding & Communications Specialist

Job Description

Branding & Communications Specialist

We make real what matters. Can you help us shape the future? We’re looking for dedicated people with the skills and vision to build a better tomorrow. Join our Communications team and help us create the technology that will transform entire industries, cities and even countries.

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As a member of the Smart Infrastructure communications team, this individual contributor will be responsible to achieve the communication objectives of Electrical Products (EP) Business and support their marketing and business objectives.

Siemens Smart Infrastructure thoughtfully connects energy systems, buildings, and industries. We help our customers to thrive, communities to progress and support sustainable development to protect our planet for the next generation. Join our team of about 293 000 colleagues around the globe and help us creating environments that care.

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Change the future with us

  • You will be responsible for retail brand campaign management by being the constant interface between various agencies involved and the business stakeholders, channel partners and regional sales teams.
  • Conduct regular market research and market visits to understand the electrical market.
  • Websites / Microsites to be updated, maintained, and monitored.
  • Preparing the annual marketing communications plan. Tracking the marketing plan and ensuring all activities are completed in a timely manner based on the activity calendar.
  • Liaison:
  • Coordination with different Product Managers for all activities (emailers, advt, websites, point of sales, etc.)
  • Coordination with Promotion Team for all the activities (events, exhibitions)
  • Coordination with Retail Team for retail focus events, merchandise, promo material distribution, promo schemes etc.
  • Coordination with other Businesses for collaborating events / exhibitions
  • Research and communicate business success stories, projects, products, and innovations
  • Ideate and execute retail promotional tool kits to increase awareness
  • Plan and implement retail schemes for channel partners
  • Support sales team activations and channel partner activation plans
  • Responsible for internal communication that include monthly newsletter, weekly press updates and other alerts

General Responsibilities:

  • Implement and manage various communication channels that help drive communication objectives as a part of the integrated communications approach (elements can include, but not limited to, social media, films, digital communications, tradeshows, advertising, public relations, events, promotions, direct mail, website, audio-visual productions, demand generation etc.)
  • Develop content to ensure consistency of message in internal and external communications (e.g., internet, intranet, advertising, press activities, presentations, etc.)
  • Ability to co-ordinate and work with multiple agencies
  • Prepare evaluation report for key activities and events

We don’t need superheroes, just super minds!

  • You have a degree (Master / Diploma) in communication, business administration or comparable.
  • Furthermore, you have gained sound professional experience in corporate communications, ideally in B2B marketing in a technical environment.
  • Should have 4-5 years of work experience with a corporate B2B / B2C company in marketing communication or corporate communications OR 4-5 years of advertising agency experience
  • Ability to research, analyze, plan, and implement in the areas of campaign development, message development, communications vehicle development, and management and communications effectiveness measurement
  • Strong organizational, interpersonal, communication, and networking skills
  • Experience working across all communications channels – internal and external – with a strong focus on new digital tools
  • Strong teaming skills including cross-cultural abilities
  • Ability to track and analyze campaign results
  • Ability to work under time constraints with multiple projects
  • Excellent written and oral communication skills in English

Make your mark in our exciting world at Siemens!

This role is based in Airoli (Navi Mumbai) The role if You will also get to visit other locations in India and beyond, so you’ll need to go where this journey takes you. In return, you’ll get the chance to work with teams impacting entire cities, countries – and the craft of things to come.

We’re Siemens. A collection of over 379,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we encourage applications that reflect the diversity of the communities we work in across Gender, LGBTQ+, Abilities & Ethnicity. All employment decisions at Siemens are based on qualifications, merit and business need. Bring your curiosity and imagination and help us shape tomorrow. Find out more about Siemens careers

Organization: Communications

Company: Siemens Limited

Experience Level: Mid-level Professional

Job Type: Full-time

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