Technical Analyst Website and Demand Generation Professional (f/m/d)

Job Description

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?

Then come and join our global team as Technical Analyst Website and Demand Generation Professional (f/m/d) to help unlock the full potential of our Marketing Automation Platform and Content Management System (CMS).

Your tasks and responsibilities:

  • You use standard methodologies and expertise to optimize and standardize marketing automation processes across the team and organization
  • You advise the internal marketing automation team to deliver high quality campaigns that increase the response rates, engagement, pipeline, and ultimately performance
  • You collaborate cross-functionally to lead all aspects of the design, execution, monitoring, and optimization of the customer journeys for the team
  • You develop insight to optimize customer journey paths based on standard email critical metrics and conversion between customer stages
  • You partner with other marketing operations teams to coordinate the governance of the platform to improve performance
  • You partner with Marketing Ops, Analytics, and IT to align automation platform with end-to-end technical architecture and data models to enable campaign segmentation, execution, and reporting
  • You maintain pulse on marketing automation technology advancements and industry changes
  • You gather business requirements from stakeholders and translate them into functional and technical requirements along with IT; you perform user acceptance tests for our new and enhanced CMS functionalities

To find out more about the specific business, have a look at

Your qualifications and experience:

  • You hold a completed master’s degree in a technical area or equivalent
  • You have several years of experience in driving impact through marketing automation
  • You have significant experience both in crafting and implementing integrated campaigns, with a successful track record of measurable results
  • You have experience in building and implementing a testing and optimization strategy to improve campaign performance
  • You have experience identifying trends and analyzing program efficiency and return on investment, using their implications to guide decision makers
  • You have a strong understanding of direct marketing standard methodologies regarding deliverability and CAN-SPAM compliance
  • You have advanced knowledge of standard methodologies in leading and implementing B2B and B2C marketing automation platforms (Eloqua preferred)
  • You have expertise in improving the quality of and maintaining response rates in contact lists through deliberate data capture and contact management strategies
  • Knowledge in requirements engineering is a plus

Your attributes and skills:

  • You have excellent verbal/written communication skills in English
  • You are highly collaborative, with experience working cross-functionally to deliver significant results on time with limited direction
  • You have excellent problem-solving skills and attention to detail

Our global team:

Siemens Healthineers is a leading global medical technology company. 66,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Our culture:

Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.

Check our Careers Site at
As an equal opportunity employer, we welcome applications from individuals with disabilities.

Wish to find out more before applying? Contact us: +49 (9131) / 17 – 1717, if you wish to discuss any initial questions with our recruitment team. The contact person handling this job ad is 
Somya Shetty.

We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Click here to get started.

Siemens Healthineers Germany was awarded the Great Place to Work® certificate.

Organization: Siemens Healthineers

Company: Siemens Healthcare GmbH

Experience Level: Mid-level Professional

Full / Part time: Full-time

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