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Marketing Manager - SPSE

Job Description

Siemens Digital Industries Software - Where today meets tomorrow.

Let's make the difference together!

Meet the team - Video

Siemens Process Systems Engineering (SPSE), part of Siemens Digital Industries, is the leading provider of Advanced Process Modelling software, services and solutions to the process industries. We help our customers to develop and operate sustainable processes by applying digital twins based on our gPROMS platform technology. This enables them to explore the process decision space rapidly, reduce uncertainty and risk and make better, faster and safer design and operating decisions through deeper understanding of their processes.

Currently employing about 280+ employees worldwide, SPSE has a well-established reputation for thought leadership and technology innovation, achieved through substantial R&D spanning more than two decades. Following its recent acquisition by Siemens, the company is now embarking on a major further expansion of its products and related business development activities.

We offer a role with responsibility, independence, flexibility and to contribute to new ideas. We foster a teamwork culture with great opportunities for personal and professional development to grow your career.

Please visit https://new.siemens.com/global/en/products/automation/industry-software/gproms-digital-process-design-and-operations.html

About the role

As Marketing Manager for SPSE, you are responsible for the global marketing strategy for SPSE’s digital process technology. This involves working with the various business stakeholders to develop and implement international marketing concepts, and track and analyze the respective marketing measures. Together with the marketing team you have a close cooperation with your counterparts in the business unit, sales, and the central communication department. You will also have responsibility for promoting the business externally in regard to the employer brand and raising awareness of career opportunities with the company.

Area of responsibility

Working with the relevant people in the business, marketing and communication teams, your responsibilities will include:

·       Management of global marketing for SPSE. This includes continuous development and implementation of a future-oriented marketing strategy, especially in digital marketing, as well as related planning and budget control

·       Definition, coordination, and implementation of 360° marketing measures (online, social media, virtual events, and fairs, etc.) in line with the Siemens rules and processes

·       Development of the marketing content and stories for all relevant target groups

·       Continual observation of competitors’ marketing activities and evaluation of the effectiveness of the measures and the chosen media channels

·       Continuous assessment, analysis of new possibilities and adaptation of the marketing mix according to the relevant touchpoints along the customer journey, with a strong focus on the digital world

·       A special focus on close and effective cooperation with all relevant stakeholders.

Who we are

·       We are the marketing team for Siemens Process Automation

·       We accompany our target groups along their customer journey to boost their business success

·       We provide value added content according to our customers’ business needs

·       We decide on the right marketing channels tailored to our customers’ information behaviour, in close collaboration with our internal and external partners

·       We strive for marketing excellence, pursuing the latest trends and technologies – on the customer side as well on the marketing side

·       We stand for #togetherness.

Your qualifications

·       You are a creative forward thinker with technical background and a love of innovative initiatives

·       You live Ownership Culture

·       You have completed your studies in science or engineering, or marketing with focus on technical aspects

·       You either have background knowledge in scientific or engineering concepts, or can grasp abstract complex concepts quickly and present them in a way understandable to non-experts

·       You can demonstrate know-how of applications / areas of use, competitors, and customer solutions

·       You are fluent in English and can write compelling copy

Working at Siemens Software

Why us?

Working at Siemens means great work life balance and flexibility – whether that is full time in the office, hybrid or fully remote. We are always challenging ourselves to build a better future. We look for the most innovative and diverse Digital Minds to develop tomorrow’s reality and provide all the comfort and benefits employees need to achieve those goals.

Siemens Industry Software is an equal opportunities employer and does not discriminate unlawfully on the grounds of age, disability, gender assignment, marriage, and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or trade union membership.


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Organization: Digital Industries

Company: Process Systems Enterprise Limited

Experience Level: Experienced Professional

Full / Part time: Full-time

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