Senior Director – Product Marketing Strategist

Job Description

Senior Director – Product Marketing Strategist

About Comfy | Enlighted

Imagine a company that combines the dynamic energy of a start-up and the backing of Siemens, a global powerhouse. A company where ideas, passion, and ingenuity are valued - and - vital to solve the next generation of smart building challenges and help customers achieve net carbon zero goals.

Enlighted is human-centered proptech company that creates positive transformation wherever space, people and work meet through our industry leading technology. We empower organizations with this technology to transform physical spaces into regenerative places that fuel positive impact for people, portfolio, and our planet.


What You’ll Do

  • Manage a team of dedicated product marketing, partner marketing and user documentation specialists. Motivate, help organize and guide their progress toward company goals and personal development.
  • Closely observe and identify market shifts that might impact Comfy | Enlighted solutions, GTM, and marketing strategies. Rationalize changes in solution direction based on projected changes in the market due to pandemic progression, a renewed focus on ESG initiatives, and/or other factors.
  • Develop and lead the positioning of Comfy |Enlighted’s platform and solutions. Refine target markets, buying personas and market positions, manifested in sales, marketing and enablement materials, sales training and communications.
  • Expand our internal understanding of the target audience demographic and needs, reception of our offerings, target persona development, competitive landscape and sentiment around our solutions.
  • Participate in voice of customer, via multiple channels including close collaboration with the sales and product organizations. Integrate newly discovered needs into inputs to product roadmap, working closely with product teams.
  • Refine GTM strategies for Comfy solutions, interacting directly with the senior management team, to meet the changing demands of Comfy | Enlighted enterprise customers, integrating with global teams, including Siemens organizations.
  • Develop and execute a robust process of launch plans for new solutions (and new features). Integrate with Product, Sales, Marketing Communications, Digital Marketing, Events and Public Relations to coordinate activities for powerful market visibility and pipeline momentum.
  • Create content for analyst presentations, assist in survey responses and participate in industry analyst meetings to correctly position Comfy | Enlighted solutions as competitive and compelling.
  • Oversee deliverables, timelines, and budgets for the product marketing strategy efforts of the team.

Your Skills and Experience:

  • 8-10 years of experience in product marketing, market strategy, solution positioning and GTM motions.
  • Minimum of 3 years leading and inspiring a team with clear plans and a supporting hand, with the ability to foster great inter-team camaraderie as well as collaborative relationships across the organization.
  • Experience developing market strategies and positioning for enterprise B2B technology solutions.
  • Experience discovering and documenting solution needs, including audience definition, personas, positioning statements and value propositions.
  • Expertise at identifying points of differentiation against competitors. Experience with producing useful competitive analysis.
  • Experience in bringing enterprise solutions to market on a global scale, enabling sales teams, marshalling support and actions from product, communications, sales and other participant organizations.
  • Ability to independently develop strategies and plans and move rapidly to execution, while proactively communicating actions and progress.
  • Strong in left and right brain thinking- balancing creative and analytical approaches with execution. Strong core marketing talents in communication and promotion.

Bonus Points For:

  • Experience navigating sales, marketing, and communications across a complex and matrixed global parent organization.
  • Experience with workplace technology and/or IoT smart building solutions.

Our team is constantly evolving to deliver exceptional value to customers worldwide and remain at the forefront of future-proofing building with our innovative solutions. If you are passionate about turning everyday spaces into extraordinary places – join us – and start making your impact today.

OUR TEAM Everything we do at Enlighted is underpinned by our values. We know it is not just what we do that matters, it is how we do it that makes the difference. We expect all team members to live our values and create a culture where everyone is inspired to be their best.

You have a unique opportunity to chart your professional path by owning your development, your career, and your future. We encourage all employees to hone their skills, acquire new ones, and explore continued opportunities within Enlighted and Siemens – the brightest way to advance your career!


Our Promise to You

We believe your work is an extension of yourself. At Comfy | Enlighted, we hire many sorts of selves and that’s what makes us exceptional. We value diversity of thought, always asking tough questions, committing to solutions—and we do that best when we have and nurture every point of view. We value you, and we want to hear you, learn from you, and move forward together.





Organization: Smart Infrastructure

Company: Siemens Canada Limited

Experience Level: Experienced Professional

Full / Part time: Full-time

Siemens is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Siemens Canada will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

By submitting personal information to Siemens Canada Limited or its affiliates, service providers and agents, you consent to our collection, use and disclosure of such information for the purposes described in our Privacy Code available at

Siemens s’engage à créer un environnement diversifié et est fière d’être un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Sur demande, Siemens Canada prendra des mesures d’accommodement raisonnables pour les personnes handicapées, dans le but de soutenir la participation des candidats dans tous les aspects du processus de recrutement. Tous les candidats qualifiés seront pris en considération pour ce poste.

En transmettant des renseignements personnels à Siemens Canada limitée ou à ses sociétés affiliées, à ses fournisseurs de services ou à ses agents, vous nous autorisez à recueillir, à utiliser et à divulguer ces renseignements aux fins prévues dans notre Code de protection de la confidentialité, que vous pouvez consulter au

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