Together with our customers, we combine the real and digital worlds

With technology, software and services for smart buildings, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and create world-class occupant experiences for their people. It’s not just about improving buildings, it’s about creating efficient, safe, adaptable and sustainable environments, which improve the way the world lives and works

The digital transformation of buildings is a fast-changing, dynamic sector, and it needs more than just great technology - it needs great people, too. We know a business only thrives if its people are thriving, so at Siemens we put our people first

Within our buildings business, our diverse global team will support you through your career and challenge you to grow in new and exciting ways, as we transform the world’s infrastructure

In our quest to revolutionize the world’s infrastructure, we are seeking a Global Strategic Marketing Manager for our SI Building Business Unit Team within our Strategic Marketing Unit

Location:  This position could be located in Zug (Switzerland) or in one of our major Buildings Business Unit locations within Europe

Prerequisite is a valid work permit for the respective location. Relocation is not planned and required for this role

The Role

We are seeking a highly motivated and experienced Global Strategic Marketing Manager to join our team. This role is central to shaping how we understand, segment, and prioritize our markets globally, and to ensuring that these insights are translated into actionable guidance for multiple use cases across the organization.

Main responsibilities

• Lead the development and evolution of market segmentation models, leveraging customer interviews and qualitative insights, market studies and research, quantitative data and market intelligence
• Ensure alignment and consistency of segmentation approaches across geographies, business units, and strategic initiatives
• Translate segmentation outputs into actionable insights that support value proposition tailoring and other strategic and operational use cases
• Lead and coordinate strategic marketing projects, acting as an integrator by leveraging and synthesizing insights from market intelligence, competitive intelligence, studies, and external research
• Collaborate closely with cross‑functional teams - such as Technical Units, Vertical Market Managers, and country organizations - to ensure alignment with overall marketing strategy and objectives

Your Profile

• Bachelor's degree in business administration, or a related field
• 8 years plus of professional experience in strategic marketing, business strategy, consulting, within the B2B environment
• Strong knowledge of the buildings / smart buildings industry, including market dynamics, customer ecosystem, competitive landscape, and main solution portfolios and offerings
• Proven experience in market segmentation, effectively leveraging and integrating market, customer, and competitive insights to deliver actionable outputs for practical business use case
• Good knowledge of the most relevant segmentation methodologies/ frameworks
• Experience operating in a complex, matrixed organization, engaging with multiple stakeholders and channels to market
• Proven project leadership skills, with the ability to manage multiple workstreams and stakeholders simultaneously
• Strong project management skills and the ability to work effectively in a cross‑functional, global team environment
• Excellent written and verbal communication skills, with the ability to convey complex concepts clearly and convincingly, including to senior management.
• Strong proficiency in MS Office (especially Excel and PowerPoint) and familiarity with additional tools supporting segmentation and analytical work.
• Fluent in English, with proficiency in additional languages being a plus

Join our team! At Siemens, we value our employees and provide a supportive and inclusive work environment that encourages professional growth and development. If you are passionate about strategic marketing and market & competitive intelligence, apply now and help us create better environments for people around the globe

Employee benefits in Switzerland

• 2–3 days per week of mobile working is standard
• Mobility allowance
• Varied further training opportunities
• Access to employee share programs
• Further information about employee benefits can be found here

Our corporate culture – your new working environment

The culture at Siemens Switzerland is more than just a working environment – it is at the heart of our day-to-day interactions and the key to our success. Siemens Switzerland offers a future-oriented working environment characterized by innovation, sustainability and personal development. We are characterized by personal responsibility, equal opportunities and diversity, to which every employee can contribute authentically. Flexible working models and remote working are a reality for us and enable our employees to achieve a good work-life balance. Learn more and find out if you are a good match with Siemens by taking our culture quiz! 

“ Siemens is one of the pioneers of technology, and to be part of it makes me kind of proud. ” (Team Leader)

News and stories

See for yourself how innovative technology can change the present. If you want to find out more about what projects can be implemented using Siemens technology, here are some current examples.

Frequently asked questions and contact information

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I look forward to receiving your application.

Olger
Talent Acquisition Partner

Your way to Siemens - How we hire

Information for recruitment agencies: Siemens is not accepting applications from recruitment agencies for this position. Thank you for your understanding.