Head of Content Marketing

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrive is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

Transform the everyday with us

This role will be responsible for creating and executing a robust content strategy for Siemens USA in alignment with the company’s strategic messaging framework. This role will lead the curation and creation of engaging and relevant content activations across multiple corporate channels, including websites, blogs, social media platforms and email newsletters that align with our company voice and business objectives.

We are looking for a Head of Content Marketing. This position will be based remotely within the US.

The Head of Content Marketing will work across internal teams and external stakeholders to strategically identify content opportunities that are creative, engaging, and informative for the company’s target audiences.

They will need creative vision, collaboration skills, and the ability to see the big picture for this role.

Candidates are accountable to deliver content that is engaging, meet KPIs, metrics, and drive brand awareness and demand.

• Developing and implementing a content plan that aligns with the company’s objectives, target audience and brand guidelines.
• Creating new content, editing, and managing production timelines
• Managing content pipelines to ensure availability of up-to-date assets supporting U.S. messaging priorities
• Creating a content map for regularly updated topic landing environments that are SEO-friendly, engaging and multi-media rich including:
  • Evergreen content (i.e. customer stories, technology value proposition, conversion assets)
  • Drive-to content (i.e. podcasts, blogs)
  • Organic content (i.e. social media)
• Ensure strong alignment across advertising, events, media relations and thought leadership to guide content and storytelling
• Provide best practices aligned with industry trends and competitor analysis to inform content development and dissemination.
• Ensuring consistent brand messaging and tone of voice.
• Collaborating with cross-functional teams to gather information and develop content that supports business initiatives.
• Monitoring and analyzing content performance metrics, such as website traffic, engagement rates and conversions to make data-driven recommendations.

You’ll win us over by having the following qualifications:

Basic qualifications:

• Bachelor’s degree in marketing, communications, journalism or a related field.
• 7+ years of experience in B2B content marketing or content strategy, ideally with a background in technology industries.
• 7+ years of experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
• 7+ years of experience of demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Must be authorized to work in the US without need of sponsorship now or potentially in the future.

Preferred Qualifications:

• Excellent creative skills with an emphasis on experience in digital marketing channels and strategies.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimize content performance
• Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
• Knowledge of content marketing trends, audience segmentation and persona development.
• Knowledge of SEO best practices and keyword research tools.

You’ll benefit from:

• Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
• The pay range for this position is $107,520-$184,320 and the annual incentive target will be 15% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.