At Siemens Digital Industries Software, you will join a globally distributed team leading the future of people-first marketing. This role focuses on driving demand through our channel ecosystem by executing targeted marketing programs with both regional and global impact.

As a Channel Field Marketing Professional, you will work closely with channel sales leadership and partners to identify growth opportunities, activate campaigns, and increase partner-driven pipeline. You will take a proactive, data-informed approach to engaging partners and reactivating dormant accounts, ensuring our Xcelerator portfolio is effectively positioned and adopted in the market.

You will be encouraged to innovate while delivering measurable business outcomes.

Roles & Responsibilities

• Align with channel sales leadership to define regional priorities, target accounts, and the required marketing impact on partner-driven pipeline and revenue
• Drive and execute regional channel marketing plans that support strategic growth goals, including partner activation, demand generation, and account expansion
• Identify and activate high-potential opportunities, including targeting disengaged or dormant accounts and launching re-engagement campaigns
• Execute localized campaigns targeting SMBs, ensuring effective use of global content and adapting for regional needs and partner demand fulfillment
• Partner with Channel sales, Global Industry planners, and Zone teams to align investment priorities and select programs with the highest ROI
• Ensuring marketing programs translate into viable opportunities for partners
• Own performance tracking across the demand waterfall, including partner-led pipeline, progression, and conversion
• Provide regional channel insights and act as the voice of the region to content and central teams
• Collaborate with Data and Content teams to optimize targeting, spend, and campaign effectiveness
• Communicate clearly across stakeholders to ensure alignment and visibility into plans and results

Skills & Abilities Required

• Strong understanding of channel marketing and partner-driven demand generation
• Ability to translate sales priorities into executable marketing programs
• Experience working across regional teams, partners, and cross-functional stakeholders
• Analytical mindset with the ability to use data to drive decisions
• Strong communication and stakeholder influence skills
• Ability to operate proactively and independently

Key Requirements

• Deep understanding of the B2B sales cycle, especially in partner-led models
• Experience driving pipeline through partners including campaign adoption and opportunity creation
• Familiarity with B2B demand generation and revenue waterfall metrics
• Ability to align strategy to execution and deliver results on time and within budget
• Strong project management discipline
• Experience in inbound and account-based marketing
• Highly collaborative and adaptable

Measures of Success

• New partner-generated opportunities
• Workable opportunities delivered to partners
• Channel pipeline contribution and progression
• Conversion of re-engaged dormant accounts

Education & Experience

• Undergraduate degree in Marketing or Business is preferred.
• 5+ years of proven experience in B2B software marketing, ideally with channel or partner marketing exposure.
• Ability to market to a range of B2B buying groups using a wide variety of offers and delivery mechanisms
• Proven ability to align tactical plans with strategies, consistently producing results on time and within budget
• Proficiency with project management tools and ability to keep projects on schedule
• Fluent in English and Spanish with highly effective communication across all mediums
• 15% travel per year (3 to 4 events/meetings annually)

Our Benefits & Rewards

The salary range for this position is 498,600 MXN to 1,096,900 MXN and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. A collection of over 377,000 minds building the future one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday with Us

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