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Industry Marketing Manager – Banking, Financial Services and Insurance (BFSI)

ID da vaga
492778
Publicado desde
22-Jan-2026
Organização
Digital Industries
Área de trabalho
Marketing
Empresa
Siemens Industry Software Inc.
Nível de experiência
Profissional Experiente
Anúncio da vaga
Tempo Integral
Modo de trabalho
Remoto
Tipo de contrato
Permanente
Qualquer localização da Siemens em
  • Estados Unidos da América

Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many different industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many of the objects we see in our daily lives are being conceived and manufactured using our Product Lifecycle Management (PLM) software.


In the Industry Marketing organization, we are aligned across Siemens Software’s core strategy of going to market by industry. Siemens is a solid, experienced and trusted partner to help our customers continue their digitalization journey toward becoming an agile, sustainable Digital Enterprise. To effectively meet the evolving needs of the banking, financial services and insurance (BFSI) market. the industry marketing manager is responsible for creating marketing strategies, messaging, campaigns and developing a deep understanding of their industry and audiences to support the achievement of our revenue and growth objectives.


Essential Functions:

• Works alongside senior industry leaders to translate wider company goals into effective and focused marketing strategies for BFSI

• Owns marketing responsibilities for campaign development within the BFSI industry, including the creation of highly targeted messaging for specific audiences across the buying cycle

• Supports industry-related marketing activities as a senior-level marketing manager in a large corporation. This includes management of sales/field enablement strategies for marketing campaigns, ensuring easy, one-stop access to marketing collateral, delivering training and other enablement activities for a specialized BFSI sales organization

• Collaborates with the cross-business unit marketing team, business partners, and other executives to identify, develop, and implement BFSI industry specific strategies, plans and campaigns


Key Skills and Abilities:

• Possesses a deep knowledge of the BFSI industry, with experience in market research programs and the use of data to make well informed strategic decisions

• A deep understanding of the data analytics market and the competitive landscape, with experience in messaging creation for analytics and AI solutions

• Proven ability to manage programs/projects, including definition of timing plans, resources and deliverables as well as issue identification and resolution

• Excellent written skills, including the ability to develop clear target audience definition, messaging concepts and author appropriate content to support marketing execution and sales enablement for the BSFI industry

• Ability to collaborate with and influence others as part of a virtual team, as well as lead virtual teams and projects

• Demonstrated ability to work with minimum supervision; self-motivated and a self-starter

• Structured thinker and excellent analytical skills

• Excellent verbal communication skills, including the ability to present to senior and large audiences as needed

• Excellent English communication skills


Required Qualifications:

• Master’s degree or equivalent in Marketing or Business

• 10+ years’ experience in or working with data analytics software solutions, ideally within the BFSI sector

• Marketing content/campaign creation experience (B2B) with specific background in messaging, collateral development, etc.

• Extensive experience with Microsoft Office, PowerPoint, Excel and Word, and ability to learn new productivity software skills as needed


Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday with Us

#LI-PLM

#LI-REMOTE



You’ll Benefit From
Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is $124,000 - $223,100 annually with a target incentive of 5-10% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. 


EEO is the Law
Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law. 


Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.


Pay Transparency
Siemens follows Pay Transparency laws. 


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Criminal History
Qualified applications with arrest or conviction records will be considered for employment in accordance with applicable local and state laws.