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Communications Manager

職缺編號
489885
發布時間
23-十二月-2025
組織
Communications
工作領域
Communications
公司
Siemens Ltd., China
經驗等級
高級專業人士
工作职位
全職
工作模式
僅辦公室/ 工地
工作性質
定期
地點
  • 北京 - Beijing Shi - 中國
About the Role:
Are you a seasoned and strategic digital marketing expert with a proven track record in driving engagement and business growth? We're looking for a dynamic Digital Marketing Manager to lead our digital communications efforts, from crafting compelling social media campaigns to leveraging data for actionable insights. In this pivotal role, you'll be instrumental in shaping our digital presence, expanding our reach, and converting audiences into advocates through innovative strategies and impactful content. If you thrive in a fast-paced environment, love exploring new digital frontiers, and are driven by measurable results, we'd love to hear from you!
Key Responsibilities:
  • Strategic Digital & Social Media Leadership: Design and implement comprehensive social media (paid & organic) and digital marketing strategies to effectively reach, engage, convert, and retain target audiences, aligning with our brand strategy and business objectives.
  • Content Creation & Adaptation: Develop audience-driven content tailored for various social media platforms and digital channels. This includes adapting content from centralized teams to ensure maximum impact and relevance across different platforms.
  • Campaign Ownership & Execution: Independently conceptualize, execute, and manage creative social media and digital marketing campaigns and initiatives. Focus on generating brand awareness, fostering channel growth, driving top-of-funnel traffic, and enhancing overall engagement.
  • Digital Innovation & Exploration: Continuously research and explore emerging digital and social media platforms, tools, and applications to keep our strategies cutting-edge and effective.
  • Data-Driven Insights & Optimization: Leverage and analyze "big data" from social listening, campaign tracking, competitive monitoring, and media performance. Translate these insights into actionable recommendations to refine strategies and improve future planning.
  • Budget Management & Prioritization: Effectively manage the team's digital marketing budget and prioritize projects to ensure efficient resource allocation and achievement of team objectives.
  • Agency & Vendor Management: Recruit, onboard, and manage external digital and social media agencies to support various programs, campaigns, and community management initiatives.
  • Business Value Generation: Drive business value through proactive exploration and implementation of tactics such as social CRM, lead generation programs, influencer engagement, and other innovative digital marketing approaches.
What You'll Bring:
  • Experience: 8+ years of hands-on marketing experience, with a strong focus and proven track record in social media and digital communications/marketing.
  • Strategic & Creative Mindset: A smart, creative thinker with proven strategic capabilities, innate curiosity, strong priority-setting skills, and a high degree of self-motivation.
  • Industry Knowledge: B2B industry know-how and experience is a significant plus.
  • Project Management Prowess: Excellent project management skills, particularly in managing complex initiatives within virtual and cross-functional teams.
  • Exceptional Communication:
  • Outstanding social media content writing skills.
  • Excellent written and oral communication skills in both English and Mandarin.
  • Team Player: A strong team player with the ability to multitask effectively in a dynamic environment.