Essential Functions:

• Works alongside senior industry leaders to translate wider company goals into effective and focused marketing strategies for BFSI

• Owns marketing responsibilities for campaign development within the BFSI industry, including the creation of highly targeted messaging for specific audiences across the buying cycle

• Supports industry-related marketing activities as a senior-level marketing manager in a large corporation. This includes management of sales/field enablement strategies for marketing campaigns, ensuring easy, one-stop access to marketing collateral, delivering training and other enablement activities for a specialized BFSI sales organization

• Collaborates with the cross-business unit marketing team, business partners, and other executives to identify, develop, and implement BFSI industry specific strategies, plans and campaigns

Key Skills and Abilities:

• Possesses a deep knowledge of the BFSI industry, with experience in market research programs and the use of data to make well informed strategic decisions

• A deep understanding of the data analytics market and the competitive landscape, with experience in messaging creation for analytics and AI solutions

• Proven ability to manage programs/projects, including definition of timing plans, resources and deliverables as well as issue identification and resolution

• Excellent written skills, including the ability to develop clear target audience definition, messaging concepts and author appropriate content to support marketing execution and sales enablement for the BSFI industry

• Ability to collaborate with and influence others as part of a virtual team, as well as lead virtual teams and projects

• Demonstrated ability to work with minimum supervision; self-motivated and a self-starter

• Structured thinker and excellent analytical skills

• Excellent verbal communication skills, including the ability to present to senior and large audiences as needed

• Excellent English communication skills

Required Qualifications:

• Master’s degree or equivalent in Marketing or Business

• 10+ years’ experience in or working with data analytics software solutions, ideally within the BFSI sector

• Marketing content/campaign creation experience (B2B) with specific background in messaging, collateral development, etc.

• Extensive experience with Microsoft Office, PowerPoint, Excel and Word, and ability to learn new productivity software skills as needed